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No beer for you: alcohol sales a no-go in 2014 at DKR

A young girl looks at a Danish fans drin AP

There has been plenty of talk of late about Texas possibly selling beer and other adult beverages during football games at Royal-Memorial Stadium, perhaps as early as this year.

With the 2014 season less than two months away?  Never mind.  At least for now.

Following a board of regents meeting Thursday, University of Texas System Chancellor Francisco Cigarroa revealed that there will be no alcohol sales during Longhorns football games this year.

“Not going there,” Cigarroa told the Austin American-Statesman when the subject was broached. “I mean, we’re not going to do it this year.

“(UT President) Bill Powers and I agreed that we really needed more of an experience of selling beer and wine at our basketball games, baseball and track and field.”

UT experimented on a very limited with alcohol sales at some events in the sports mentioned above. From the paper:

Texas athletic director Steve Patterson always said selling alcohol at some events in the spring was something of a test. Athletic department officials got beer sales approved for one women’s and one men’s basketball game at the tail end of the regular season. Beer sales were also approved midway through the baseball season.

Both Minnesota and West Virginia have sold alcohol at football games the past couple of years, and reportedly have seen a decrease in alcohol-related incidents inside their respective stadiums. Many other stadiums, including some in the Big Ten, allow alcohol sales to those in premium seating areas.

The Gophers plan to continue its beer sales, while LSU seems to be on the verge of joining the exclusive club. Fellow SEC member Arkansas announced earlier this year that it will begin serving beer and wine at football games. At the opposite end of the spectrum, Michigan confirmed in March that the Big House will continue to be alcohol-free.

“[T]here were no adverse incidents [at] all,” Cigarroa said in regard to the school’s alcohol experimentation this past spring. “But before we expand this to the football stadium, I wanted to make sure that we had more data and that we weren’t rushed into it so much. So we elected to postpone that action this year and revisit it this year.”

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6 Responses to “No beer for you: alcohol sales a no-go in 2014 at DKR”
  1. Stephanie says: Jul 11, 2014 5:34 PM

    As obnoxious as Texas fans are with the alcohol they drink while tailgating, I cannot imagine sitting through a game with them wherein they continue to drink. Good decision.

  2. thefiesty1 says: Jul 11, 2014 5:56 PM

    I’m not paying $8.00 for a beer at DKR. The Longhorn Foundation bribe and ticket prices are high enough.

  3. orthomarine says: Jul 11, 2014 6:19 PM

    Thankfully we play in a NFL stadium; beer, wine, liquor bar, cup holders, padded seats with backing…


  4. bridgeh20mvp says: Jul 12, 2014 12:03 AM

    How else are they paying for updates to support Vikings and new stadiums. For such a conservative state, I’m surprised we are pioneers in the college arena

  5. goodfieldnohit says: Jul 12, 2014 1:29 PM

    @Stephanie –

    If you think Texas fans stop drinking inside of their stadium, you have never been to a game there.

    The real reason they won’t sell beer at DKR , is because nobody would buy it. Texas fans drink hard liquor inside the stadium.

  6. johnelwayishorsefaced says: Jul 13, 2014 1:07 PM

    Michigan has been irrelevant for years. Who cares if they sell beer or not and why is the national sports media so fixated on them that we always have to hear about them, even in articles about beer sales?

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