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adidas unveils new ‘LA Steel’ alternate UCLA unis

UCLA Uni 3

If you’ve been around this website for any length of time, you know I’m no fan of the current race in college football uniforms to see which company can out-crap the other one design-wise.  Then again, I’m not the demographic the movement is directed at; instead, it’s recruits and this generation of…

… hey, HEY!  Get off my lawn!!! Damn kids…

of teenagers and young adults whose eyes and ears have to be entertained and stimulated every waking minute.

Suffice to say, then, I’m not a fan of this latest uniform unveiling.

Wednesday, adidas unveiled, via Twitter, a new alternate uniform for the UCLA Bruins football team.  While the apparel company has dubbed it “LA Steel” as a tribute to “City of Angels.  City of Bruins,” I lovingly refer to it as “LA Sh…” ah, never mind.

(Writer’s note: I do really like the helmets, so there’s that.)

Anyway, here it is.  Fire away in the comments section below, at either me or adidas.  Or both:

UCLA Uni 1

UCLA Uni 2

Permalink 13 Comments Feed for comments Latest Stories in: Pac-12 Conference, Rumor Mill, Top Posts, UCLA Bruins
13 Responses to “adidas unveils new ‘LA Steel’ alternate UCLA unis”
  1. mydixienormus says: Jul 16, 2014 6:05 PM

    The helmet is ribbed, for her pleasure…

  2. drummerhoff says: Jul 16, 2014 6:05 PM

    UCLA already had the best uni in college football.

  3. manik56 says: Jul 16, 2014 6:17 PM

    Those Baby Blues are awesome. Why change to the black and….whatever this is.

  4. vols84 says: Jul 16, 2014 6:19 PM

    Ehhhh…glad Vols are going to Nike next year

  5. oldguy22 says: Jul 16, 2014 7:08 PM

    Glad I don’t have to cheer for these uglies!!!!

  6. longtallsam says: Jul 16, 2014 7:18 PM

    Somewhere between yuck and butt ugly!

  7. hojo20 says: Jul 16, 2014 8:54 PM

    These suck.

  8. dmvtransplant says: Jul 16, 2014 9:17 PM

    As a booster these offend me

  9. addict2sport says: Jul 16, 2014 10:01 PM

    It’s too bad schools can’t recruit based on prestige, academics, and tradition anymore. Kids care way too much about how many uniforms a team can wear in a given season.

  10. thekatman says: Jul 16, 2014 10:20 PM

    The uni has been photoshopped it seems. The fisrt photo of the helmet show a very high domed head, certainly not for the typical shaved head player. Besides, no matter how much lipstick you wear, you’re still fugly.

  11. scbaby2013 says: Jul 16, 2014 10:58 PM

    Crappy…I’m a USC fan and I wish ucla would keep their uniforms the same

  12. raiderufan says: Jul 17, 2014 7:27 AM

    I don’t think I’ve never said this before…..

    I actually kind of like them. The helmets seem to fit weird but I don’t mind the design. If they said this was the new full time uni I wouldn’t like it but as a mix in, I don’t mind it.

  13. germanflats13a38 says: Jul 17, 2014 11:03 AM


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