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ACC Network will be syndicated in 90 million homes


The ACC does not have its own standalone cable sports network, but that does not appear to be getting in the way of spreading the ACC brand across the country. On the eve of the ACC Football Kickoff, the ACC released a statement claiming the conference will have football games airing in an estimated 90 million homes this fall.

Part of this is having fun with numbers to make things sound better than they really are. For instance, not all 90 million home sin the country are going to be plugged into ACC football for the entire season. This is just more about the potential reach of the conference through various partnerships with broadcast outlets and more. But it sure sounds like a nice, juicy number when the SEC is getting pumped about reaching an estimated 45 million customers on the brand new SEC Network launching next month.

Do not take away from the growth of the syndicated ACC Network, because there has been some great progress made in a short period of time. According to the press release numbers, the ACC Network has increased the number of households it can reach from 27 million in 201 to 90 million in 2014.

“Our goal is to continue delivering ACC content to as many fans as possible,” said ACC Commissioner John Swofford in a released statement. “We are proud of our partnership with ESPN, Raycom and the Fox regional networks. It’s these relationships that allow us to maximize the exposure for our schools and conference.”

With the growth being shown by these numbers and with the Big Ten, Pac-12 and SEC dabbling to various degrees of success with their own respective networks, could an actual, standalone ACC Network still be on the way? The idea has been out there for a while now, and the model and framework is now in place with ESPN launching the SEC Network, assuming ESPN would be the broadcast partner for an actual ACC Network. Having a network would likely lead to a financial boost to the ACC, helping it catch up with other power conferences, and if a Division IV split comes of age, then having its own network may be in the ACC’s best interests for years to come.

Swofford may be asked about the idea when he opens the ACC Football Kickoff in Greensboro, North Carolina on Sunday, especially with the buzz surrounding the launch of the SEC Network. The question is whether the demand for 24-hour coverage of the ACC is there the way it is for the SEC. It may not be, but if the ACC were to launch its own network it would likely be able to boast some quality television markets at launch, including New York, Boston and Atlanta.

If you are an ACC fan, would you want to see an ACC Network made available, or is the syndicated coverage enough to satisfy your ACC football needs?

Image courtesy of ACC.

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11 Responses to “ACC Network will be syndicated in 90 million homes”
  1. seminolez says: Jul 19, 2014 7:35 PM

    27 million in 201 to 90 million in 2014.

    Proof reading on this site doesn’t exist

  2. theworkhorsebackdotcom says: Jul 19, 2014 8:21 PM

    There would be a demand to ACC sports. While the football end of the conference is fairly top-heavy, the basketball side boasts big named programs that could surely draw.

    They would stand to make more profit if they didn’t make network affiliated with ESPN, yet as of now it’s unlikely that they would exclude them from it.

  3. deadeye says: Jul 19, 2014 10:47 PM

    90 million sounds nice, but how many of those customers are paying customers? And how much will they be paying for the ACC’s content?

    This is all smoke and mirrors.

  4. drummerhoff says: Jul 19, 2014 11:54 PM

    Some should ask Swofford how much NEW money is being generated by the 90mil households.

  5. onbucky96 says: Jul 20, 2014 8:21 AM

    ACC, American Crab Channel, featuring Jamis Winston!

  6. jrbdmb says: Jul 20, 2014 8:59 AM

    Problem in my area (New Jersey) the local RSR ignores the ACC, and games I can get on out of market RSNs with Dish are all blacked out. ACC “Network” fail.

  7. canetic says: Jul 20, 2014 9:00 AM

    Paying customers? Do CBS and Fox have paying customers when they air NFL games? They get syndication fees plus a cut of advertising without having the overhead of running a 24-hour tv channel.

  8. drummerhoff says: Jul 20, 2014 9:01 AM

    Leave it to the ACC to change the definition of conference network.

    Swofford must be getting nervous again about losing members.

  9. givemeglenn says: Jul 20, 2014 11:22 AM

    If someone is paying for cable TV, including ESPN, then yes, people are paying for ACC games as they’re the ones who are broadcasting a majority of ACC games, including on all of the ABC/ESPN networks (such as ESPN3). As Notre Dame is now playing 5 ACC games per season, they will also be playing on NBC for the Fighting Irish home football games.

    And as far as the ACC being afraid of losing members, that’s ridiculous. All members recently approved a Grant of Rights within the ACC. If you aren’t familiar with that, I suggest you look it up. When you do, I’m sure you’ll understand why the ACC is secure with all of their current teams for decades.

  10. coolhorn46 says: Jul 20, 2014 1:20 PM

    Are any ACC folks buying what Swofford is selling? I’m asking this question seriously. Even if the ACC were to partner with E-Spin or Fox on a conference network, no way would it be more popular than either the B1G or SEC nets, or the PAC network once it hits its’ stride. A good accountant can make numbers jump through hoops, but smoke and mirrors doesn’t equal reality. Swofford missed his calling…he’d have run a heck of a con game back in the carnival days.

  11. critter69 says: Jul 21, 2014 1:08 AM


    Many years ago I heard a joke along those lines:

    A Fortune 500 company was in the market for a new Chief Financial Officer. The final 3 candidates were an engineer, a statistician, and an accountant. They were all asked a single question – what is 2+2?

    The Engineer responded – “Four, of course.”
    The statistician responded – “Four, plus or minus 10%.”
    The accountant responded – “What number were you looking for?”

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