Move over, Texas A&M. Or, as Forbes.com put it, this is certainly an atypical development.
The business website reported late this past week that, earlier this month, the United States Trademark and Patent Office “granted registration of the [Hog Call] sensory mark to the Board of Trustees of the University of Arkansas.” Not the words, mind you; the sound.
The sounds contained within the chant — Woooooooo, Pig! Sooie! Woooooooo, Pig! Sooie! Woooooooo, Pig! Sooie! Razorbacks! — are now a registered trademark.
According to Forbes, the university filed for the trademark in July of 2013. As part of its case, UA submitted a video of Razorbacks legend Frank Broyles leading fans in a Hog Call.
It’s believed that the trademark for the Hog Call is the first collegiate cheer to be registered. The school stated in a release that UA sought a trademark in an effort to stop those “seeking to exploit the mark commercially.”
“This registration speaks to the unique characteristics of the Hog Call and its connection with the University of Arkansas,” UA athletic director Jeff Long said in a statement. “These registrations are designed to protect the commercial integrity of a cheer that has been synonymous with the University of Arkansas since the late 1920s.
“To be very clear, these registrations do not apply and in no way prohibit all Razorbacks from calling the hogs as much as they can. Instead, they mark a proactive step to ensure the Hog Call cheer made famous by Razorback fans remains properly affiliated with the University of Arkansas and our great state. We encourage Razorback fans everywhere to call the hogs early and often.”
(Photo credit: Arkansas athletics)
What has long been rumored became fact Friday, as Wisconsin announced a 10-year agreement with Under Armour.
“I am absolutely thrilled about our new partnership with Under Armour,” AD Barry Alvarez said in a statement. “Kevin Plank and his team have established a brand that fits perfectly with the Wisconsin athletics story and culture. Our primary focus at Wisconsin is, of course, our student-athletes, and Under Armour’s passion and commitment to high quality and innovation will benefit our student-athletes for years to come. Our entire department is looking forward to a long and mutually productive relationship with the Under Armour team.”
The new deal will pay the Badgers a total of $7 million in cash and product in 2015-16 and is valued at $96 million over the life of the contract, good for second in the Big Ten, trailing only Nike’s new contract with Michigan.
Hidden within the contract are two nuggets that UA offered to sway the Badgers away from Adidas, from the Portland Business Journal:
Wisconsin will get as much as $500,000 from Under Armour to “rebrand” athletic facilities. It’ll get $150,000 to build out an Under Armour retail space in a campus gift shop called Bucky’s Locker Room. It also gets two summer internships for students at Under Armour’s Baltimore headquarters.
“The University of Wisconsin is an institution built on the highest values of academic excellence, and we are extremely proud to be teaming up with one of the most vibrant, distinctive and successful athletic programs in the country to help elevate the performance of all Badgers with innovative footwear and apparel,” added Plank.
Wisconsin’s departure continues to weaken the stronghold Adidas had built in the Midwest after losing Michigan to Nike and Notre Dame to Under Armour in recent years (the company still owns apparel rights for Indiana and Nebraska). The Badgers are now the 41st Division I athletics department and 17th FBS program to join UA.
In the minds of some in the media and even more in the fan base, Ohio State in general and Cardale Jones specifically have been underwhelming through the first five games of the 2015 season.
Jones, in particular, has been a rather large target of much of the angst. Coming off a Cinderella-like three-game postseason run that helped OSU to a national championship, the perception is that Jones has been underwhelming and underperforming; even head coach Urban Meyer appeared to be leaning in that direction as he considered making the switch to J.T. Barrett prior to the Western Michigan win before reaffirming his commitment to the redshirt junior.
Is that perception valid? Statistically, he’s not that far off from where he was in the 2014 postseason, at least in a couple of categories.
He’s completing 61.3 percent of his passes this season compared to 59.4 percent in the games against Wisconsin, Alabama and Oregon. It was 9.9 yards per attempt in that three-game stretch last season, 8.2 in five games this season. When it comes to scoring and turning the ball over, however, that’s another matter entirely.
He threw a touchdown pass every 15 pass attempts in the 2014 postseason; this season, it’s one every 21 attempts. Even more glaring, he’s currently throwing an interception every 21 attempts as well. During the run that made him a household name, it was one pick every 37.5 throws.
So, fewer touchdowns plus more turnovers equals validation of the angst, right? Not so fast, at least as far as the college arm of Pro Football Focus goes.