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SEC Network’s Time Warner deal increases launch viewership to 60 million

A cable truck returns to a Time Warner Cable office in San Diego, California

Things continue to be developing smoothly for the SEC Network, just weeks away from going live on the air. After successfully putting together deals with Comcast and COX Networks, the new network has added another big name to the cable distribution line-up; Time Warner. Just for good measure, the SEC Network has added Bright House Networks to the mix as well. The total potential reach for the launch of the SEC Network is now expected to total an estimated 60 million homes.

John Ourand of Sports Business Daily broke the news about the agreement, which was later confirmed by a release from the SEC Network on Thursday.

“We know we have customers who want the SEC-ESPN Network, and are pleased to bring it to them,” said Andrew Rosenberg, Senior Vice President of Content Acquisition for Time Warner Cable. “This deal will help ensure that fans and alumni of SEC universities won’t miss any important games.”

“By delivering the SEC Network across Time Warner Cable and Bright House Networks’ nationwide footprint, including key markets within SEC territory, we are meeting the demands of fans while also adding value to customers’ video subscriptions in advance of the network’s launch next month,” said Sean Breen, Disney and ESPN Media Networks senior vice president of affiliate sales.

There is still one giant hurdle remaining for what is already being praised as a masterful launch for the network; DirecTV. There is also some growing concern about ESPN’s involvement with the SEC Network and the College Football Playoff, as expressed by Bart Doan on The Student Section, but as far as preparing for a grand debut, ESPN has been hard at work at the negotiating table to make sure everything is lined up for the launch of the new network. It may just be a matter of time before there is a deal with DirecTV signed by all parties. At this point, DirecTV would be wise to not be labeled as the one provider without the network.

The SEC Network will launch on August 14.

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12 Responses to “SEC Network’s Time Warner deal increases launch viewership to 60 million”
  1. 1990tiger says: Jul 25, 2014 10:50 AM


  2. thefiesty1 says: Jul 25, 2014 11:39 AM

    How much more is TW doing to charge me to get the SEC network? They could cut their charges in half and drop the 100 plus Spanish language programs in their standard package. Or stop free calls to Mexico if you buy their phone package.

  3. manik56 says: Jul 25, 2014 12:05 PM

    I am really disappointed my cable provider decided to carry that network.

  4. mrlaloosh says: Jul 25, 2014 12:11 PM

    What about Dish Network or Charter Cable? Do they carry SEC Network?

  5. drummerhoff says: Jul 25, 2014 12:17 PM

    Here is what no one is talking about (yet):

    SECN is not like the other conference networks. It’s not a place the SEC is parking its tier 3. SECN is more like a ‘carve-out’ by ESPN.

    With nearly as many households with SECN as ESPN, it looks like almost all SEC games will be on SECN.
    So the question becomes, what does ESPN do with all those Saturday time slots that used to occupied by SEC games? Which conferences are going to get the Saturday night spot? Related, is B1G going to FS1 when their contract with ESPN comes up for renewal next year?

  6. delashmit says: Jul 25, 2014 2:50 PM

    What about Verizon FIOS?

  7. valleyvol says: Jul 25, 2014 3:44 PM

    Don’t forget Charter Communications. That’s our only cable provider available. We can get Dish, but we don’t want to go through the hassle and loosing all we have recorded on our Charter DVR. I can’t even find out if SECN is negotiating with Charter. They’ve never been mentioned in anything I’ve read.

  8. 4512dawg4512 says: Jul 25, 2014 4:41 PM

    Awesome! Now we all get to observe and laugh at SEC teams and thier pathetic non conference match ups. I can’t wait to watch Bama go up against the Western Carolina Catamounts!

  9. goodfieldnohit says: Jul 25, 2014 5:12 PM

    “How much more is TW doing to charge me to get the SEC network? They could cut their charges in half and drop the 100 plus Spanish language programs in their standard package. Or stop free calls to Mexico if you buy their phone package.”

    Says the guy who can’t stop bashing the teams in that conference.

    Go watch your precious longhorn network instead.

  10. amosalanzostagg says: Jul 25, 2014 5:41 PM


    Astute point on the B1G network.

    You are seeing the genesis of the super conferences. You think the money is obscene now? Wait until the next round of conference realignment. All of this is being driven a sports network content. Fox Sports 1 is quietly starting negotiations on B1GN, but don’t expect the Mickey Mouse channel nor Comcast to go quietly in the negotiations.

    Division I Men’s football and Basketball is driving the money and the bus now.

    It is envisioned that there will be a 16 team playoff in football. There are scenarios that expand the playoff to 32 team in order to keep Sherman anti trust violations from the service academies and the mid major conferences.

    In football, 4 playoff games being played in January as a lead in to an over dose of
    football culminating on Super Bowl weekend with the National Championship football
    game being played on the night before the Superbowl. Very preliminary analysis on actual
    revenue is mind boggling. Billions of dollars to the NCAA and the super conferences.
    The mid majors will get theirs. Think of the trails that follow a conference and a school
    that the Men’s basketball playoff in March Madness and you get the picture.

    The winners? The B1G, SEC, PAC-12 and the ACC.

    The Losers? The Big12 and the mid majors. The situation to watch is how the mid majors
    being approached by the Sports networks to develop mid major TV packages. Watch particularly the Big East development with the basketball schools. The key for the Big12
    is Texas. Either the LHN evolves into (1.) a Big12 conference network,(2.) Texas keeps the
    network exclusive for Texas or (3.) the Big12 implodes. Option 3 is highly probable. Texas wins regardless of any scenario. Texas goes to a super conference (PAC12, more than likely). Texas, OU, Kansas and Iowa State are quietly being viewed for the PAC-12. Why?
    those teams give the PAC12 a central time zone Texas footprint with exposure into the upper Midwest, particularly Chicago and Kansas City. WVU is being viewed by the ACC, the B1G and the SEC. Connecticut is being looked at by the ACC and the B1G.

    Will this actually be the school’s affiliations? Nope. Just look at the US map and think
    TV households. Think of what population patterns and and future economic trends are
    evolving and you’ll see what schools make what differences a major school with large alumni bases mean to a conference.

    This is why I say enjoy college sports today because these are the good old days.


  11. floridacock says: Jul 25, 2014 6:37 PM

    Good. Now I have 2 alternatives to FIOS if they stay stupid

  12. timh1955 says: Aug 4, 2014 10:40 AM

    Comcast is by far the worst cable network that has EVER existed!! Charter is right behind them!

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