The SEC Network is coming to a home near you.
Actually, it’s likely coming to your home as well after ESPN struck a deal with DIRECTV Monday to provide the SEC Network to all of its fans.
“The SEC boasts powerhouse athletic programs, especially in football, representing deeply loyal communities, many of which do not have any professional teams,” Dan York, DIRECTV’s Chief Content Officer, said in the press release. “The depth of SEC competition and the quality ESPN brings to game production and complementary programming makes SEC Network a valuable addition to our sports programming lineup, and we’re excited to bring it into our customers’ homes and on their devices.”
The two companies neared a deal in recent days with the network set to debut in 10 days.
“Our agreement with DIRECTV continues to push the SEC Network towards one of the most successful network launches when it debuts on August 14,” said Sean Breen, Disney and ESPN Media Networks Senior Vice President, Affiliate Sales. “We’re proud to deliver the SEC Network nationwide via DIRECTV in advance of the Texas A&M and South Carolina game later this month.”
The agreement will increase the SEC Network’s initial audience to 87 million homes.
“With the launch of SEC Network just days away, we look forward to serving these legions of current and prospective students, alumni and loyal supporters with quality content and coverage nationwide,” added Justin Connolly, ESPN Senior Vice President, College Networks.
During it’s first year, the SEC Network will show over 1,000 live events, including 45 football games.