The SEC Network has yet to sign a deal with DirecTV, which many are anticipating any day now, but the brand new network did announce plans to expand the potential viewership by another 1.4 million on Monday. The SEC Network will be carried by Suddenlink, with most viewers located in Arkansas, Louisiana, North Carolina, Oklahoma, Texas, and West Virginia.
Demand for the SEC Network within the SEC’s foot print helped push the deal forward it seems, although some customers in the state of Texas may have also been requesting The Longhorn Network.
“A number of our customers have expressed interest in the SEC and Longhorn Networks…” said Kathy Payne, Suddenlink Senior Vice President and Chief Programming Officer in a released statement. “We’re very pleased we can provide those customers what they’ve said they want, and we’d like to [especially] thank the SEC and Longhorn fans who contacted us for their enthusiasm and patience, as we worked with [SEC Network parent company] Disney to complete this comprehensive, long-term agreement.”
Previous deals in place have set the SEC Network up for a solid launch on August 14. With the latest deal with Suddenlink confirmed, the sEC Network will launch to a potential reach of over 61 million customers.