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Texas still tops in licensing revenue

Raining Money AP

The Texas football program may be down on the field, but its ancillary income off of it sure isn’t.

The Collegiate Licensing Company (CLC), the licensing affiliate of IMG College, announced Tuesday that, once again, Texas topped all schools in licensing revenue for the period between July 1, 2013, and June 30, 2014. This marks the ninth consecutive year that UT has been ranked No. 1 by CLC.

Unfortunately, the financial particulars for each school weren’t released, although the CLC did state in its release that “[t]he retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion.”

Just as was the case in 2013, Alabama was No. 2 in licensing revenue behind Texas, followed by No. 3 Michigan (No. 4 in 2013), No. 4 Notre Dame (No. 3) and No. 5 Georgia (No. 8). Of those in the Top 10, Florida State, coming off a wildly successful 2013 season that saw Seminoles claim the last BCS title and add its third Heisman winner, jumped up 13 spots, going from No. 21 in 2012-13 all the way into the Top 10 at No. 8 this latest revenue cycle.

Below is the CLC’s list of the Top 75 universities in licensing revenue for 2013-14:

(Writer’s note: Not all of the big-name college football programs are licensed through CLC.  Three years ago, USC signed a 10-year agreement with fledgling Silver Star Merchandising, while some schools, Ohio State included, run licensing from within their own athletic department.)

CLC 2013-14 Licensing Revenue

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13 Responses to “Texas still tops in licensing revenue”
  1. bonnovi says: Aug 6, 2014 11:48 AM

    At least they still have the money cannon.

  2. Hard On For Harden says: Aug 6, 2014 12:50 PM

    You have to admit, that’s pretty amazing stuff considering how many times I’ve been told SEC “powerhouse” Texas A&M, who finished in the middle of the pack and thrashed ACC “juggernaut” Duke in the Chick Fil A Bowl, has forever passes them up with zero chance of a reversal.

  3. 8to80texansblog says: Aug 6, 2014 1:16 PM

    I’m glad you have something to lean back on….

  4. bfree2k says: Aug 6, 2014 1:44 PM

    Hard On For Harden says:

    Texas A&M…thrashed ACC “juggernaut” Duke in the Chick Fil A Bowl

    Did you really mean to write that? You do realize that was Duke football, not basketball?

  5. Hard On For Harden says: Aug 6, 2014 1:49 PM

    Oh really, I thought it was basketball! Sarcasm anybody?

  6. 8to80texansblog says: Aug 6, 2014 1:58 PM

    You should have watched that Chick Fil A bowl….

    Was a hell of a game…

    Only 1 punt… and that one got blocked.

  7. corvusrex96 says: Aug 6, 2014 2:13 PM

    I guess the sales of all those XXL Texas t-shirts at Walmart really do add up.

  8. 8to80texansblog says: Aug 6, 2014 2:39 PM

    Did Texas get credit for all the plain white tshirts and hats too… ?

    As those purchasers will just have to earn their logos…

  9. bfree2k says: Aug 6, 2014 2:58 PM

    Calling Duke football a “juggernaut” for one good season where they lost 4 games, two in blowout fashion and two where they gave up 50+, so that you can point out that they lost to TAMU to boost your longhorn pride is, oh get the picture.

  10. 8to80texansblog says: Aug 6, 2014 3:51 PM

    @bfree2k

    Dude…. tell me that “oh get the picture” was you “getting the picture”

    It’s called sarcasm….

    Damnit… you’re making me defend the longhorn…

  11. thefiesty1 says: Aug 6, 2014 5:50 PM

    Thanks DeLoss. You’ve priced the general public out of the market.

  12. deucez2 says: Aug 6, 2014 5:51 PM

    Seems Aggie fans and sooner fans keep Texas flush with cash by buying Longhorn decals to deface or place upside down on a shirt.

  13. 8to80texansblog says: Aug 6, 2014 6:45 PM

    deucez2 says:
    Aug 6, 2014 5:51 PM
    Seems Aggie fans and sooner fans keep Texas flush with cash by buying Longhorn decals to deface or place upside down on a shirt.
    __________

    That’s actually kind of funny…. and true. Touché.

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