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FSU’s social media victory (not failure) with #AskJameis

Jameis Winston

Defending national champion Florida State held its football media day today. As part of the media day fun, Florida State allowed fans to ask questions to Jameis Winston, the 2013 Heisman Trophy winner and two-sport star in Tallahassee.

Questions were welcomed via Twitter using the hashtag #AskJameis.

As we learned during the infamous #AskEmmert episode a few months ago, this often leads to a series of sarcastic attempts at humor in response. This request for questions for the reigning Heisman Trophy was no exception. Observe.


There were plenty of legitimate football questions that made it past the screeners handling the online Q&A (with questions being handpicked for a press conference setting), such as how the new backup center is working out and which game he is most looking forward to this season. But those were clearly outnumbered by canned jokes about seafood and some even more disturbing and less sensitive tweets regarding Winston’s connection to an investigation for an alleged sexual assault. When it comes to Twitter, this is when things can be quick to turn south.

Of course, #AskJameis was a top trending topic in the United States on Twitter regardless of the outcome, and in the world that thrives on social networking and exposure, that is still a win for Florida State’s social networking strategy. There is perhaps no way those responsible for the Twitter chat Sunday morning could not have predicted this sort of result. While most of the Twitter strategy will be considered a joke, Florida State will get to say Winston’s chat was a top trending topic in the United States, and sometimes that is all that matters on Twitter.

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11 Responses to “FSU’s social media victory (not failure) with #AskJameis”
  1. canetic says: Aug 10, 2014 12:05 PM

    So unoriginal. The better question would be “What crimes do you plan on committing this year?” At least then the public would be given fair warning.

  2. mcjon22 says: Aug 10, 2014 2:48 PM

    People need to get off his case. He made a mistake like all of us, let it go

  3. goodfieldnohit says: Aug 10, 2014 2:53 PM

    Rape is not making a mistake

  4. Mr. Wright 212 says: Aug 10, 2014 3:06 PM

    I guess people think if they repeat something enough, they’ll believe it and that it will become true huh, goodfieldnohit?

  5. donovandancy says: Aug 10, 2014 3:37 PM

    Hey, dont be so hard on goodfieldnohit. He obviously can’t figure out how this whole innocent till proven guilty thing works, so its probably a modern marvel his kind even knows how to type.

  6. gatorfan1 says: Aug 10, 2014 3:41 PM

    Someone should have asked if he shoots squirrels with the same drugs he bags his beavers with?

  7. cfballfan1 says: Aug 10, 2014 9:48 PM

    Hey easy on this kid – he’s undefeated on the field and in the court system (so far).

  8. jvillenole says: Aug 10, 2014 11:29 PM

    One word…Champions!

  9. kaspauf says: Aug 11, 2014 8:44 AM

    Why not ask him how much he learned while he missed the game during his 3 game suspension (baseball games) as that is a very suitable punishment for stealing and he will never do it again…. what a joke this clown is.

  10. florida727 says: Aug 11, 2014 1:30 PM

    I don’t hink I’d exactly put myself into the “pillar of the community” category when I was his age, but when you’re that much of a high-profile athlete, you’re probably expected to be a little more mature than the “normal” 20-year old. Even as a Gator fan though, to an extent (emphasis on TO AN EXTENT), I kind of do wish people would cut this kid a break. The one positive from all this though is that if he trips on his d–k again, he really is out of excuses. Let’s just see what happens. Yeah, he needs to grow up. If his maturity equals his athletic talent, he’ll be the face of someone’s franchise in the NFL.

  11. gatorprof says: Aug 11, 2014 8:41 PM

    I would think that any time FSU does anything that allows for James Winston’s past “questionable” behavior to become front front in center in terms of media attention, it is a massive failure.

    FSU is trying to defend a national title, not give the Kardashians a run for their money on TMZ, deadspin, etc.

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