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Pac-12 commish ‘fundamentally disagrees’ with O’Bannon ruling

Larry Scott

Pac-12 commissioner Larry Scott wants you to exactly know how he feels about U.S. District Judge Claudia Wilken‘s recent ruling in favor of granting student-athletes their likeness rights.

Hint: Scott isn’t a fan of changing the way the NCAA currently operates.

The Pac-12 released a statement to voice Scott’s displeasure…

“We fundamentally disagree with the O’Bannon court’s ruling that the NCAA and our collegiate model violate anti-trust laws in any way,” Scott stated. “Our system provides untold opportunities and beneficial life experiences for the almost 7,000 Pac-12 student-athletes every year, and we are intent on improving the system to do even more to benefit young people for generations to come. While we plan to support the NCAA on their appeal of this ruling, we will be working with our institutions to develop next steps in the event the appeal is not successful.”

The flaw in Scott’s argument is he’s counting all of the Pac-12’s student-athletes.

Wilken’s ruling wouldn’t necessarily affect athletes that participate in soccer, volleyball, field hockey, etc. The court’s decision specifically cited football and basketball as ways for the NCAA and its members to build a market from which the student-athletes couldn’t previously benefit.

“The court finds that a submarket exists in which television networks seek to acquire group licenses to use FBS football and Division I basketball players’ names, images and likenesses in live game telecasts,” Wilken wrote. “Television networks frequently enter into licensing agreements to use the intellectual property of schools, conferences, and event organizers — such as the NCAA or a bowl committee — in live telecasts of football and basketball games. In these agreements, the network often seeks to acquire the rights to use the names, images and likenesses of the participating student-athletes during the telecast.”

Non-revenue generating sports don’t necessarily fall into this category. Wilken concluded by stating nothing in the ruling “will preclude the NCAA from continuing to enforce all of its other existing rules.”

Most of the Pac-12’s sports will continue to operate as they always have. Scott and the league’s members will simply have to adjust for those programs and players which generate massive income through television, video games and merchandise.

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3 Responses to “Pac-12 commish ‘fundamentally disagrees’ with O’Bannon ruling”
  1. bonnovi says: Aug 11, 2014 8:54 PM

    In other news, that’s just about how every other high ranking official in the NCAA feels.

  2. pawloosa says: Aug 11, 2014 11:46 PM

    In the famous words of Vince Lombardi… ” what the hell is going on out here”!!!…
    On one hand Conference commissioners of the P5 conferences want to pay $$ to players (and offer other quantifiable benefits) under the guise of a true cost of attendance scholarship, but the ruling in the OBannon case which will also result in players getting paid will destroy the existing college athletics model????
    Com’on Man!!!
    What exactly is the vision for college football that these P5 commissioners see?? Whether it’s the OBannon case or paying players through this autonomy crap the result will be the same….

  3. brownsmakemecrazy says: Aug 12, 2014 5:37 AM

    The college sports world commissioners are going to the sky is falling card. I mean gimme a break. Of course you give great life experiences to athletes, but stop being dishonest about how much money you are making because of it Larry Scott. I mean everything is all pollyanna with these gravy trainers until having to give up a small piece of the pie of their cash.

    I mean these powers that be that run college sports are becoming as greedy as NFL owners. Like Jay Bilas said yesterday, revenues for football and basketball are going through the roof.

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