Everyone knew the moment U.S. District Judge Claudia Wilken ruled in favor a group of plaintiffs led by former UCLA basketball player Ed O’Bannon to give student-athletes their likeness rights, the NCAA would pay.
The second the ruling was made public, conversations began discussing the long-reaching effects of the case on amateurism and how the NCAA would have to adapt.
What wasn’t decided within the ruling was how much the NCAA would have to pay the plaintiffs’ lawyers.
The law firm Hausfeld LLP is seeking $52.4 million in recoverable costs from the NCAA, according to a document obtained by CBSSports.com. The amount will be used to cover attorney fees of $46.8 million and recoverable costs of $5.55 million.
The fees were accumulated during a five-year court battle with the NCAA.
“The resulting injunction will have considerable financial benefits for the class, as it may well amount to tens of millions of dollars each season,” the lawyers wrote. “… Moreover, and of critical importance, this is pioneering litigation — without any precedent and lacking any preceding public enforcement. Plaintiffs’ counsel contributed staggering resources to this litigation despite considerable uncertainty of any recovery.”
The NCAA, which appealed the ruling, was quick to pass the buck in response to the law firm’s request.
“In submitting their request for attorney’s fees, plaintiffs’ counsel notes that they have not thoroughly reviewed the time used to calculate the fees and also concedes that a portion of the amount may be more suitably recovered from the settlement with Electronic Arts Inc. and the Collegiate Licensing Company,” NCAA chief legal officer Donald Remy said in a statement. “We have agreed with plaintiffs’ counsel that both parties should be given additional time to work through the details of a proper fee submission and have requested that time from the court.”
The NCAA has been making money hand over fist for years by using athletes’ likeness rights without their consent. The law firm’s request seems like a small price to pay.
Running a college athletics department is only getting more expensive, so attending a college football game will only get more expensive. Or, at least attending a Georgia game will.
Bulldogs president Jere Morehead and athletics director Greg McGarity revealed Thursday per-seat donations would rise an average of 17 percent for priority season ticket holders beginning in the 2017 season.
“It’s in anticipation of things that are ahead,” McGarity told the Athens Banner-Herald.
Cost-of-attendance scholarships bumped that line item up $766,000, and other costs across the department added an additional $5.3 million to the budget. All this while Georgia is building a new indoor facility and replacing Mark Richt and his staff while hiring Kirby Smart and his new staff.
“Those projects are going to be expensive,” Morehead said. “The cost of operating our athletic program each year continues to rise particularly as you look at the enhancements that are being provided to our student-athletes and to the support that we’re providing our student-athletes.”
The bump in prices will raise an extra $2.5 million for Georgia, and represents the first time Bulldogs fans have been asked to ante up since 2005.
“We wanted to be respectable in the increase to not price people out of a certain area but we did feel like we needed to make an adjustment,” said McGarity. “We want to continue to encourage people to come to games. We’ve got our work cut out to make sure (that happens).”
The Fighting Frites are heading to the Horseshoe.
Ohio State and Tulane announced a one-time game to be played in Columbus on Sept. 22, 2018.
“Tulane enhances and completes a non-conference schedule in 2018 that already includes Power 5 conference teams TCU and Oregon State,” Ohio State deputy AD Martin Jarmond said in a statement. “The Green Wave is part of a fine American Athletic Conference, which produced a New Year’s Day 6 bowl winner last year [Houston over Florida State in the Chick-fil-A Peach Bowl], so its first trip to Ohio Stadium should be exciting for our students and fans.”
The two teams have never met previously. Tulane last faced a Big Ten team on Sept. 27, 2014, a 31-6 loss at Rutgers. Ohio State last faced an American Athletic Conference program in the 2014 opener, a 34-17 Buckeyes win over Navy in Annapolis, Md.
“We are excited for the opportunity to play Ohio State, one of the premier programs in the country,” Tulane executive associate athletics director Brandon Macneill said in a statement. “Our coaching staff and players, along with our fans are eager to play against the very best and this should be a great game. There will be a significant number of Tulanians from around the country joining us at the Horseshoe.”
Adding Tulane completes Ohio State’s 2018 non-conference schedule; the Buckeyes host Oregon State on Sept. 1 and visit TCU on Sept. 15. Tulane still lacks two games for 2018 but is slated to visit Georgia Tech on Sept. 8.
The University of Georgia paid Ludacris $65,000 to perform a concert at Georgia’s spring football game, and now the athletics director is apologizing for catering to every demand made by the artist.
In a meeting with the Georgia athletic board of directors, athletics director Greg McGarity offered an apology for giving in to a lengthy list of demands from Ludacris, which included condoms and alcohol.
“I do want to take this opportunity to apologize to our board for mistakes we made with certain aspects of the details of an entertainment agreement,” McGarity said, according to The Athens Banner-Herald. “Few things in my professional life have bothered me more than this situation. There are no reruns in life so we need to turn the page, learn from our mistakes and do everything we can to make sure errors of this nature do not reoccur.”
Georgia set a school attendance record for its spring game with an estimated total of 93,000 fans coming out for the first spring game under new head coach Kirby Smart. Of course, more than a few of those fans were encouraged to come out to see Ludacris perform, so it all worked out well for Georgia even if some people were not happy with the goods supplied to him during his stay.
“Some more than others as far as different age groups,” McGarrity said of the people expressing their displeasure with Georgia’s hospitality. “It was all over the map. I think there were a lot of things that came into play.”
Auburn running back Roc Thomas is possibly looking to join one of the top programs from the FCS ranks. Reports today surfaced suggesting Thomas is looking to transfer to Jacksonville State, although another report says he has yet to ask Auburn for a request to transfer.
During a radio interview, Jay G. Tate of AuburnSports.com said Thomas is likely on his way to Jacksonville State…
As that message was spreading around the college football landscape, largely under the ominous storm cloud from Waco, Texas, SEC Country updated their report by saying Thomas has not yet made a request to transfer from Auburn. That may have been accurate, but may not suggest a transfer to Jacksonville State is off the table. It could just be a matter of semantics, where Thomas is set to join the Jacksonville State program but still must go through the formalities of transferring from Auburn.
Thomas does have two years of eligibility remaining.