The Bahamas Bowl was not the only bowl game to receive a new title sponsor today. The new bowl game in Detroit, not to be confused with the bowl game previously held in the Motor City, received a new title sponsor as well. Say hello to the Quick Lane Bowl.
The Detroit Lions are organizing the new bowl game in Detroit, which replaces the Little Caesars Pizza Bowl. Having a local industry partner was important for the Lions. Staying true to the roots of the old Motor City Bowl, a partner in the auto industry seemed like a logical choice from the start.
“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” said Detroit Lions President Tom Lewand, per a press release. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”
The game, featuring teams from the ACC and Big Ten, will be played December 26.