Yes, this is real. $150 face value for $3. pic.twitter.com/CFDfSuxgEm
— Alejandro Zúñiga (@ByAZuniga) September 22, 2014
The Wolverines have drawn more than 100,000 to the Big House for 254 consecutive games - a streak the maize and blue protects more ferociously than a mother cougar guards its young. And with enthusiasm and confidence in the program sinking to Rich Rod-era lows (or worse?), Michigan brass has apparently decided to link up with Coca-Cola in hopes of filling Michigan Stadium.
Of course, by counting season ticket holders, media members, peanut vendors, janitors and anyone else who happens to wander inside the gates, Michigan will announce more than 100,000 no matter how many bleachers go untouched.
With Hoke waiting until Tuesday to make a decision on Saturday’s starter, it’s apparent now he needs to make the right decision. He needs to beat Minnesota.Michigan fans: Buy some Oberon and stay home and drink instead.
— Paul Myerberg (@PaulMyerberg) September 23, 2014
Update: Michigan is pulling the promotion immediately. Whether it really was an unauthorized promotion, that somehow surely passed by a number of desks before the material above saw the light of day, or if this is the result of NFL-style “reaction is bad, so let’s change direction” public relations remains to be seen.
Michigan ath. dept. says the Coca Cola promotion never received approval, shouldn’t have run, and is being “pulled immediately.”
— Nick Baumgardner (@nickbaumgardner) September 23, 2014