Nike may still be the top name in the business when it comes to college football uniforms, but Under Armour and Adidas are doing all they can to be in the game as well. Under Armour will continue to supply apparel to Texas Tech for six more years after the university and company agreed on a six-year contract extension.
In a released statement issued by Texas Tech Tuesday, Texas Tech says the new agreement runs through June 30, 2020. Under Armour will provide and design shoes, apparel and equipment for training and game-day uniforms for the Red Raiders football program and other sports.
“Under Armour has been a tremendous partner with Texas Tech Athletics and we look forward to extending that relationship,” Texas Tech Director of Athletics (and recently appointed College Football Playoff selection committee member) Kirby Hocutt said in a released statement. “Under Armour is one of the most innovative brands around the world and our student-athletes really enjoy the products they deliver to our teams. We sincerely appreciate all the attention and visibility that Under Armour has provided for our athletics program.”
Under Armour has tried a number of different looks for Texas Tech, and there have been some hits and some misses. Expect Under Armour to continue to tinker with the look on a regular basis, because diversity appears to be a trend for Under Armour’s not-so-nationally prominent partners (compared to Notre Dame and Auburn). My free advice to Under Armour and Texas Tech, in case anyone is reading? Stay away from alternate gray. That stuff is just terrible.
Under Armour also provides football uniforms for Auburn, Maryland, Notre Dame, Navy and South Carolina.