Yep. Argyle. On a football uniform.
Monday, North Carolina, in conjunction with apparel supplier Nike, announced what it described as a “refresh” of the Tar Heels’ “brand identity.” The refreshed look is the culmination of an 18-month process, which the university stated utilized “student-athletes, coaches, administrators and alumni to gather insights on key attributes of the institution.”
The refresh will impact all 28 UNC varsity sports, not just the football team.
“We are excited to once again partner with Nike, one of the most recognizable brands in the world, to help us refresh and refine our marks and logos,” athletic director Bubba Cunningham said in a statement. “The changes are subtle, but they celebrate our history and create consistency as we further seek to distinguish our brand. This is our blue and we’re proud of it.”
The most interesting aspect of the refresh is that argyle, a fixture on the basketball program’s uniforms for more than two decades, has been integrated into the new football look, both on the uniforms and the helmets. Take a look at the new duds that would no doubt turn Alex P. Keaton and Carlton Banks into Tar Heel football fans:
Brand Refresh Release from @Nike for #UNCFB #OurBlue http://t.co/msBv9HcVyX pic.twitter.com/aehymhf2RE
— GoHeelsVideo (@GoHeelsVideo) April 21, 2015
New Carolina Blue @Nike uniforms for #UNCFB. #OURBLUE pic.twitter.com/VKJRaMxNs7
— UNC Tar Heels (@GoHeels) April 21, 2015
New white @Nike uniforms for #UNCFB. #OURBLUE pic.twitter.com/StuiincZ75
— UNC Tar Heels (@GoHeels) April 21, 2015
(Writer’s note: I actually like the argyle pattern in the stripe on the helmet. Well done.)
For all of the updated marks and logos, click HERE.