It was a long season for fans of the UCF Knights, but at least one bar may have been the biggest loser of all. Orlando bar The Basement committed to giving away free beer during UCF football games after starting the season with four losses. The free beer promotion would continue until the Knights won a game, which of course never happened. USF demolished UCF on Thanksgiving night to bring an end to a dreadful 0-12 season in Orlando. So, what was the final tab?
An estimated total of 15,000 free beers were given away to patrons during UCF games this season, and the promotion is expected to continue into the 2016 season.
“We thought the next two games after we came up with the offer were our most winnable games of the season,” Jake Whitacre, marketing director for The Basement, said in a local TV interview. “Once we lost those two we realized we had really gotten ourselves into a hole.”
Whitacre said the bar still ended up making money thanks to customers buying other beverages in addition to receiving free beer.
If you were curious, UCF opens the 2016 season at Michigan unless they fill a scheduling vacancy on September 3.