Penn State could be next in line to offer alcohol to those attending athletic events, including football games at Beaver Stadium. But pump the brakes on the idea of getting a beer in the stands at the next Penn State home game. Like many around the country have already explored, the recommendation to the university’s board of trustees from athletics director Sandy Barbour is currently only focused on selling booze in private seating areas.
“Those engaging in private and premium seating experiences expect hospitality to include alcoholic beverage service, similar to those in comparable facilities in other markets,” Barbour said, according to The Daily Collegian. “We believe, because of this, we will find new revenue in the value of opportunity to purchase alcohol more so than the sale of alcohol itself.”
Penn State is in the minority among Big Ten programs offering some degree of alcohol sales at athletic events. Eight schools out of the 14 Big Ten institutions currently offer alcohol sales at sporting events. The extra revenue generated by alcohol sales in the Big Ten and beyond has demonstrated it is viable and economical without major risk to safety of those attending events. Penn State could benefit from the extra revenue as well, especially if the sales are expanded in due time. Penn State is currently in the process of reviewing potential renovation plans that would require a significant amount of funds to account for. Alcohol sales would certainly help with that cause. And hey, there’s already a beer fit for the occasion.