Virginia Tech unveiled new uniforms on Saturday, part of a department-wide branding initiative provided by Nike.
Uni-philies will notice these new kits aren’t much different than the Hokies’ previous get up (modeled by former Hokie quarterback Michael Brewer above), simply tightened with a sharper font, snazzier striping and shinier helmets. But, hey, who’s counting?
In addition to new football uniforms, each team across campus will receive a new get-up that features typeface, colors and logo usage that is now fully consistent across the department.
Cue the corporate brand speak!
Virginia Tech Athletics is committed to the quest for excellence academically, athletically, and in the personal development of our students. With UT Prosim at our core, we stand strong together to serve our university and our community with integrity and respect.
As we enter a new chapter in our history, we do so with a refreshed brand identity that honors our visual past and positions us to attract and engage new student-athletes, faculty and supporters for the future.
In partnership with Nike, Virginia Tech Athletics refreshed its marks and colors to create a consistent look to one of the most recognized brands in all of college athletics.
Nike and Virginia Tech students-athletes, coaches, administrators and alumni collaborated on the brand evolution program for 18 months, gathering insights on key attributes of the university.
See the full brand identity explanation here.
(Screenshots via VT athletics.)