The jokes pretty much write themselves on this one.
The GoDaddy Bowl has changed its name to the Dollar General Bowl effective immediately, it was announced Wednesday.
We are excited to welcome @DollarGeneral as the new title sponsor of the Dollar General Bowl! #DollarGeneralBowl pic.twitter.com/lcveJLVUBk
— 68 Ventures Bowl (@68VenturesBowl) August 17, 2016
“Having a title sponsor in today’s world is just fantastic,” bowl president Jerry Silverstein told AL.com. “There are a lot of bowls out there, and for Mobile to get the recognition from a national sponsor, to want to participate in the event we have here, just leads to the national stage of what we try to produce here in Mobile.”
The new sponsor was celebrated in a very, uh, Dollar General way.
An inspired bit of artwork from the folks at Dollar General Bowl & the Mobile Coca Cola plant. pic.twitter.com/IpL74R7cCQ
— Creg Stephenson the First (@CregStephenson) August 17, 2016
Heading into its 18th season, Dollar General Bowl will be the sixth different name and third separate title sponsor for the Mobile, Ala., based game. It was born in 1999 as the Mobile Alabama Bowl, then changed to the GMAC Mobile Alabama Bowl a year later. The name stuck as simply the GMAC Bowl from 2001-10, before the name switched to the GoDaddy.com Bowl in 2011. The ".com” was dropped before the 2014 game.
Representatives from the Sun Belt and MAC will compete in the 2016 game for the eighth consecutive season on the night of Dec. 23 (8 p.m. ET, ESPN). Georgia Southern took last year’s game by a 58-27 score over Bowling Green. The Sun Belt has claimed three of the last four Dollar General Bowls over its northern adversaries.