The Cactus Bowl will be played in Phoenix for a second straight season while renovations to Arizona State’s Sun Devil Stadium continue, so it is perhaps appropriate the bowl game retains a sponsorship with one of the nation’s most popular motel chains, Motel 6. On Tuesday, the Cactus Bowl announced Motel 6 ahs been signed on for a second straight season as the title sponsor.
“We’re excited and honored to kick off our second season as the title sponsor of the Cactus Bowl. This is a continuation of a terrific partnership between our brands, and the team is already hard at work preparing another truly unique bowl game experience for the fans in the heart of downtown Phoenix,” said Lance Miceli, Executive Vice President, Chief Marketing Officer at G6 Hospitality, parent company of Motel 6, in a released statement.
Wester Virginia topped Arizona State in the 2015 season Cactus Bowl, 43-42. The game was played in Chase Field, home to Major League Baseball’s Arizona Diamondbacks. The game is scheduled to once again be played in the baseball stadium this season and next.