Conference USA is in a position where it needs to think outside the box and look to stay ahead of the curve in a changing TV landscape. It appears to be ready to air games on Twitter in 2017.
A report from The Virginian-Pilot says broadcast company STADIUM will air at least 15 football games involving Conference USA teams this fall. STADIUM is the result of a recent merger between the American Sports Network, 120 Sports and Silver Chalice (which also owns Campus Insiders and the online ACC Digital Network). The ASN had owned the broadcast rights to Conference USA games through the end of the 2017-2018 sports season that will carry over to the STADIUM deal (allowing for Conference USA basketball games to be aired on Twitter as well). It was announced earlier this month STADIUM intended to broadcast Conference USA games on Twitter, but it was unknown how many games might make it to the networking service. STADIUM reportedly has an interest in continuing to air Conference USA contests beyond the next athletic season.
Conference USA still has broadcast deals with ESPN and CBS Sports in effect as well, so don’t expect the premiere matchups in the conference to be aired on Twitter. However, by sharing the games online, Conference USA is hoping to reach a wide-spread audience and have the opportunity to be a trending topic. It could work, as Twitter would make sure the game is given a steady feed to allow for a pleasant viewing experience and fan interaction in real time.
Conference USA saw TV revenue take a big hit over the last year. Last summer, Conference USA’s television revenue reportedly dropped to just $2.8 million for the entire conference following realignment changes. Finding a home on a streaming platform now would be key for the conference’s future stability.