Rutgers will open up the 2017 season at home against defending Pac-12 champion Washington on Friday, September 8, and the Scarlet Knights are declaring war on the Huskies. In a somewhat awkward promotion for the season opener, Rutgers is advertising the game as the “War Before the Shore,” thus encouraging fans to come out to the game before enjoying their Labor Day weekend down at the Jersey shores in the final weekend of the summer.
The first 5,000 fans attending the game will be handed a rally towel complete with the “War Before the Shore” logo designed for the game. In addition, students attending the game will walk away with a tank top that reads “Rutgers The State Football Team of New Jersey.” Students will also receive a pair of sunglasses to go with their new tank top, if they are among the first 2,000 fans to walk through the gates of the student section. The student section will also feature a temporary jacuzzi.
But if that’s not enough to entice fans to come out and enjoy a football game, Rutgers will fill the areas outside the stadium with volleyball courts, food trucks, carnival rides and boardwalk games to keep a shore feeling going.
Washington defeated Rutgers 48-13 in the 2016 season opener. The Huskies went on to win the Pac-12 and play in the College Football Playoff. Rutgers struggled through a 2-10 season in the first season with Chris Ash as head coach. Rutgers lost home games to No. 4 Michigan 78-0 and No. 9 Penn State 39-0 last season. If this season plays out on a similar note, Rutgers may want to add some more hot tubs.