Media folks have joked for the past few years that everybody who is anybody in this world has a podcast and apparently that line of thinking is filtering down to the college football ranks. No, we’re not just talking about your favorite reporters or team site this time around, we’re talking about actual players. One in particular.
On Wednesday evening, USC announced a new podcast produced by the school to cover the Trojans’ 2017 season. While such an endeavor isn’t all that abnormal, the fact that the program is calling it ‘Season of Sam’ and focusing it exclusively on quarterback Sam Darnold is a bit different and is one of the first times we can remember that a school has given such a platform to one of their team’s star athletes.
Per the description:
‘USC quarterback Sam Darnold and broadcaster Yogi Roth bring you ‘Season of Sam.’ It’s the first-of-its-kind podcast, where you are taken inside the mind of college football’s most elite position, quarterback. Each week during the 2017 college football season, they will share a conversation that will detail much more than just USC’s most recent game; they will unveil untold stories of Darnold’s life, discover what makes a quarterback click and hear from special guests and Trojan teammates offering unique insight regarding leadership, team building and more.’
It’s not like Darnold needed that much more attention after he was on the cover of just about every preseason preview magazine but a podcast certainly is a unique new way of marketing somebody as part of a campaign clearly designed to help them when it comes to winning the Heisman Trophy. The signal-caller is already the odds-on favorite to bring the award back to Heritage Hall this season but it seems the sports information and marketing departments at USC wanted to get a little creative in terms of keeping Darnold on the radar on a weekly basis.
Cardinal and gold die-hards can subscribe to the new podcast on iTunes if they want.
As interesting as it might be to hear Darnold breakdown his last game and preview the next opponent though, it might be even more intriguing to see if this starts a new trend in the sport. Something says a podcast coming from across town at UCLA featuring QB Josh Rosen might be a little more interesting to listen to, after all.