When you allow television networks to pay you $3 billion to broadcast football games and happen to be located on the West Coast, you’re going to pay for it in the form of late kickoffs. ESPN and Fox want eyeballs on their networks as long as possible on fall Saturdays, and they’re not putting SEC games on at 10 p.m. Eastern time.
So, naturally, the Pac-12 drew those time slots.
And they absolutely hated it.
Remember, this is a conference that only recently joined the 21st century. For decades, the conference was happy with its 10 teams, its football games played on Saturday afternoons and its basketball schedule diced into a handy Thursday-Saturday format. Larry Scott was hired in 2009 to modernize the league while increasing the bottom line, and part of that required late kickoffs.
But on Tuesday the conference announced it has worked with its television partners to reduce the number of late kickoffs. ESPN and Fox won’t change their late slots, but the conference has received clearance to play Pac-12 Network games in previously exclusive windows of 2 p.m. or 6:30 p.m. local time. The change is expected to reduce the late night kickoffs by “up to” four games.
“The Pac-12 has some of the most loyal fans in college athletics and we appreciate our television partners working with us on this important issue for fans,” Oregon AD Rob Mullens said in a statement. “The increased exposure and revenue from our contracts with ESPN and FOX Sports have been instrumental to our success, but we continue to work hard to minimize as much as possible the negative impact late start times have on our fans who travel great distances to see our teams in person.”
Additionally, the conference announced it has instituted a field storming fine structure of $25,000 for a first offense, $50,000 for a second offense and $100,000 for a third offense. The SEC has a similar structure on its books.
“The Pac-12 Council carefully considered this policy and its impact on our fans who loyally support our teams,” Cal AD Mike Williams said. “This enhanced policy underscores the importance our universities place on the safety and welfare of our student-athletes, officials and fans, and will allow us to educate staffs and fans on procedures going forward.”
Finally, Pac-12 Network will start broadcasting eSports contests between member schools. Clear your schedule now.