Ask any Pac-12 fan what their biggest source of frustration is right now and more likely than not ‘Pac-12 Networks‘ will be at, or near, the top of their list.
That can at times be the same response given by the league’s athletic directors as revenues from the venture fall further and further behind rivals like the uber-successful Big Ten Network and SEC Network. With those two leagues pushing conference payouts over the $50 million mark as soon as next year, the Pac-12 appears in danger of slipping further and further behind on the finance front.
Speaking to industry publication CableMax this week, Pac-12 Networks’ outgoing president Lydia Murphy-Stephans understands that the balance sheet isn’t quite the same out West but parity with the two other conference networks was never something that was promised to schools when the channels were formed several years ago.
“There is a gap between what Pac-12 Networks delivers and the Big Ten Network and the SEC Network,” said Murphy-Stephans in a Q&A with the magazine. “What has to be factored in is the revenue specifically from Pac-12 Networks is only one part of the overall revenue each university receives from the Pac-12. I understand there is frustration, though no athletic director or administrator was ever told the Pac-12 Networks would deliver the same or more revenue than what its peer conferences are currently getting from their networks.
“I don’t think it’s fair in any way to call out Pac-12 Networks as the source of the deficiency the universities or maybe those particular athletic directors or administrators are citing.”
Not exactly the kind of comments that will thrill some around the Pac-12 when it comes time to pay for facility upgrades or to give a coach a raise but probably pretty on the nose as to what was said back when realignment was getting hot and heavy around the country. Murphy-Stephans is leaving her post in the not too distant future so it’s not like she will have to massage some of these comments with Pac-12 administrators like her boss Larry Scott will likely have to do in the coming days.