The prohibition of alcohol at football stadiums has undergone one interesting about-face in college athletics the past 15 years or so. While various suite levels at stadiums across the country have generally had access to a few adult beverages, there’s been some very large programs that have opened up the taps in the general seating areas the last few years.
From West Virginia to Texas to Ohio State, more and more programs are selling beer and/or liquor across the board and raking in hundreds of thousands (if not millions) in added revenue while doing so. One conference that isn’t jumping in on that trend however has been the SEC, which has numerous restrictions on where those types of beverages can be sold. That may be about to change in the near future however according to SEC commissioner Greg Sankey.
“At some point, I’m relatively certain, there will be further review of the prohibition,” said Sankey on Monday, per The Tuscaloosa News. “That doesn’t predict any outcome.”
While you may think that the league is close to opening the floodgates on alcohol being served at stadiums across the conference, you probably shouldn’t jump to any conclusions on the matter as Sankey seemed to hold his ground and stand firm on keeping things as is right now.
“The conference has a policy that says that we’re not selling alcohol in the general seating area,” he added. “Now, you can agree or disagree with that policy, but that’s the policy. The basis for changing that or maintaining it is one that’s developed in the conversation.
“I think we were at like 98 percent ticket sales in football… So is that one-percent margin a trade that we’re going to make?”
It’s no secret that of-age fans can easily find a few beverages at SEC tailgates prior to games nowadays but it seems momentum is slowing building in the conference to allow fans to buy some during a game. It might not happen anytime in the very near future but the conversation is certainly going to keep popping up each year with many more schools across the country jumping in on this trend.