For those not familiar with HEB Grocery Company, it’s a grocery giant founded in Kerrville, Texas, in 1905 by a man named Florence Butt. H-E-B now owns nearly 400 stores stretching across south and central Texas and central Mexico. H-E-B essentially owns the San Antonio area and leases back to its million-plus residents, so it makes sense that when UTSA and Texas State wanted to brand their rivalry, they turned to H-E-B.
Starting this season, the UTSA-Texas State series will now be known as the H-E-B I-35 Showdown
Cue the AD boilerplate!
“We’re thrilled that H-E-B has become the title sponsor for the I-35 rivalry football games between UTSA and Texas State,” UTSA Associate Vice President/Director of Athletics Lynn Hickey said. “No matter the sport, both fan bases always show up in strong support when the Roadrunners and the Bobcats get together on the playing fields. This newly-branded name for the football games this season and next will only add to the rich history between the two schools.”
“It is great to have H-E-B supporting the I-35 football series between Texas State and UTSA,” Texas State Director of Athletics Larry Teis said. “H-E-B has a great relationship with the state of Texas and both universities. We have continued to play UTSA in other sports and the rivalry is strong for our student-athletes and fans.”
The two schools are natural gridiron rivals. They sit just 50 miles apart — connected by Interstate 35, of course — and compete for athletes and regular students alike. The Roadrunners and Bobcats have been Olympics sports rivals for years, primarily as members of the Southland Conference. Each football program is (obviously) in FBS now and have met only once, a 38-31 UTSA win in 2012, since the Roadrunners’ program launched in 2011.
The series will resume Sept. 23 in San Marcos, with Texas State making a return visit to San Antonio on Sept. 22, 2018.