It’s April Fool’s Day, the annual 24-hour period when real news is lost among the shuffle of fake news. With every year that social media becomes more ingrained in our lives, those courageous enough to venture into prank territory have to dress their lies in more and more truth in order to hook the audience.
In the process, Oregon and Louisiana-Lafayette sold lies so believable that I’m now stomping my feet in protest that they aren’t actually true.
First, the Cajuns.
Who doesn’t want to see Louisiana-Lafayette take the field this fall with a giant crawfish on their helmet?
Oregon put more effort into their prank, going so far as to produce a video, a fake press release and a fake website.
EUGENE, Ore. – In another innovative move, the University of Oregon announced plans for the world’s first LED football field, which will be ready for the 2016 home opener with UC Davis.
Construction of the time-sensitive project has begun with the removal of the existing turf and removal of sixteen inches of concrete necessary to install the LED lighting hardware and clear acrylic turf.
“We are always looking for improvement in all phases of our football program.” Head Coach Mark Helfrich said, “We continue to embrace innovation and are excited to provide another unique homefield advantage to Autzen Stadium.”
Already known for having one of the best uniforms and facilities in college football, the field has now become an extension of the Oregon brand. The new field will feature a unique design each week as an extension of the uniform palette. The LED field can also be programmed to provide unique field celebration graphics on first downs and touchdowns, as well as delivering crowd prompts.
“We saw the amount of attention the custom endzones have received and wanted to expand on that,” Jenny Davidson, Deputy Assistant to the Associate Chief Branding Officer, “This was completely fancentric as they wanted a new endzone design in Autzen, well now they are getting a whole new field design at the push of a button. One button on the pulse of our brand, creating a heartbeat and synergy not seen in sports since the invention of clapping.”
The field is being constructed by Gelos LED Systems, a subsidiary of the Globex Corporation, a high-tech company based out of Cypress Creek.
“Finally our product will come to light.” Hank Scorpio, CEO of Globex Corporation said, “Oregon football is an incredible shining star. We have been working on prototypes since we partnered with LiteBrite to produce a more reliable, energy efficient product. We expanded into field turf and believe this will be the catalyst to seeing it become a residential product neighbors can enjoy year-round.
Why’d you have to go and tease us, Ducks and Cajuns?