If you’re planning to attend the Georgia-Florida game in 2012, you’ll have to dig a little deeper into your pockets in order to purchase tickets for the annual match-up.
UGA announced Thursday that the Athletic Association Board of Directors approved across-the-board ticket increases, with tickets that had been sold for $40 rising to $60 and club seats moving from $70 to $100.
The Athens Banner-Herald reports that the increase will result in an additional $1.779 million in revenue. Despite the price increase, the school’s athletic department says that, compared to other similar rivalries, fans are still getting a helluva bargain.
“If you look at the other schools that play these traditional games—games of this magnitude—we are well, well below the curve and have been for a number years,” athletic director Greg McGarity. “While it may have some sticker shock today, I think we’ll always be a little below market or right at the market.”
As noted by the Banner-Herald, McGarity’s statements are backed up by facts in at least a couple of cases.
Voting on prices for the 2014 and 2017 games was delayed by the board, ostensibly choosing to wait until getting closer to the year of the game so as not to lock themselves into a “bad” price years in advance.
Incidentally, this is the first price increase for the Jacksonville game since 2007.