Shortly after the NCAA adjourned its two-day presidential summit over pressing issues in college athletics earlier this month, a release from the Association stated that the future of youth broadcasts (i.e. high school games) on conference and institutional-associated networks would be discussed on Aug. 22.
The controversial topic (see: Texas A&M loses their freaking minds) had gained notoriety in the weeks prior to the summit because of Texas’ Longhorn Network and their desire to air non-UIL high school sporting events.
The NCAA tabled such broadcasts for the past few weeks, stating “The Board endorsed the NCAA staff’s interpretation of existing bylaws to prohibit youth programming on institutional and conference networks and broadcasts, which will provide time to evaluate the proper application of NCAA rules.”
Contrary to some reports and beliefs, this was not a “ruling” on the NCAA’s part against the LHN as much as it was an interpretation until rules were established for the broadcasts, although it was certainly leaning in that direction.
Now that the NCAA has met with representatives from conference and institution-based networks (a list is provided below), the interpretation process is expected to continue for the next six to nine months. Included in that decision will be a ruling on broadcasting high school highlights, which the LHN is now looking to do. A decision on any potential bans, regulations or other official rulings will be made by the Board of Directors.
So, basically, the NCAA met with high profile media representatives and decided on nothing.
Okay, that’s not true. They decided they’ll decide down the road. For now, youth broadcasts in any capacity are still on hold.
“This is the start of an educational process that will lead to a final policy decision on this issue by the presidents,” NCAA vice president for academic and membership affairs Kevin Lennon said. “We want them to make the best possible decision based on data. We are approaching this from a broad policy perspective. We began the conversation today, and we will go back out to the membership to continue it.”
“This was a really valuable and critically important conversation about a very complex set of issues,” added Burke Magnus, senior vice president of college sports programming at ESPN. “We appreciate very much being included, and offer our continued participation as these issues evolve.”
Others in attendance for today’s meeting included:
Peg Bradley-Doppes, vice chancellor of athletics and recreation, University of Denver
Philip Bartz, partner, Bryan Cave LLP
Dave Brown, general manager, Longhorn Network ESPN
Dan Butterly, associate commissioner, marketing, Mountain West Conference
Kim Carver, representative, Mountain West Sports Network
Eugene Daniels, vice-chair, Division I Student-Athlete Advisory Committee, Colorado State University
Chuck Gerber, media consultant, Chucklin, Inc.
Chad Hawley, associate commissioner, Big Ten Conference
Carolayne Henry, associate commissioner/senior woman administrator, Mountain West Conference
Matt Hong, senior vice president and general manager sports operations, Turner Sports
Burke Magnus, senior vice president college sports programming, ESPN
Derek Marquis, managing director, BYU broadcasting
Clyde McCoy, faculty athletics representative, University of Miami (Florida)
Patricia Ohlendorf, vice president for legal affairs/general counsel, University of Texas at Austin
Kevin O’Malley, media consultant
Chris Plonsky, women’s athletics director/senior associate athletics director, external services, University of Texas at Austin
Ellis “Skip” Prince, media consultant, University of Texas at Austin
Steve Sandberg, associate university counsel, Brigham Young
Chuck Schmidt, chief operating officer, Arizona Interscholastic Association, Inc.
Mark Silverman, president, Big Ten Network
Julian Tackett, commissioner, Kentucky High School Athletic Association
Jim Tenopir, chief operating officer, National Federation of State High School Associations
Kevin Weiberg, deputy commissioner/chief operating officer, Pac-12 Conference
Jamie Zaninovich, commissioner, West Coast Conference