The hiring of Jim Harbaugh has without a doubt been one of the more buzzworthy coaching hires in recent years around college football, and the outlook for the Wolverines seems to have turned around 180-degrees back on track as a result. That could also mean Michigan will not have to resort to any Coca-Cola ticket promotions this fall as well.
Back in April during spring football season, Michigan’s spring attendance saw a massive jump from 15,000 fans in 2014 to an eager and interested turnout of 60,000 Michigan fans. At the time, Michigan’s athletics director Jim Hackett also said the school was seeing steady growth in season ticket sales that forced Michigan to have to start a wait list already 1,500 fans deep. Hackett also said all 81 luxury boxes in Michigan Stadium had been sold out for the 2015 season. The momentum seems to be continuing in Ann Arbor in the ticket sales office too.
In addressing the financial state of Michigan’s athletics department to the regents this week, Hackett outlined a loss of $7.9 million loss from the most recent fiscal year, but highlighted some of the reasons for optimism things will turn around rather quickly, with the football program playing a key role. Hackett says Michigan has sold 18,000 single-game tickets and Michigan is projecting an eight-year high in season ticket sales. If there was any doubt the importance or significance of Michigan bringing Harbaugh back to Ann Arbor for the first time since he played quarterback for Bo Schembechler, Hackett put it to rest.
“We had to get the revenue moving line back up,” Hackett said, according to MLive.com. “One of our core strategies was getting a special football coach.”