Normally, these [insert player/coach here] joins Twitter stories are about the least important news of your day. Follow this guy for boring, #brand-related tweets!
But 76-year-old Kansas State coach Bill Snyder is an exception to that rule.
Snyder, who began his coaching career in 1962, made his Twitter debut Monday morning:
So very proud of the young men in our program for their effort and commitment to improve during the off season & throughout spring practice.
— Bill Snyder (@CoachBillSnyder) April 25, 2016
If you want the surest sign of how important social media is to recruiting, look no further than a 76-year-old joining Twitter.
As of this writing, Snyder only follows 11 people, mostly K-State coaches (and Collin Klein!). But now that he has an active account, he can look forward to every move he makes on Twitter being analyzed — like when he follows a big-time recruit or throws some shade at the SEC or posts a photo of him drinking a Coors banquet without a shirt.
Maybe — okay, almost certainly — he won’t do any of those things. But he’s already broken rule the first rule of Twitter, so who knows.
1. don’t tweet
— Erik Malinowski (@erikmal) August 14, 2014