In a stunning development, it turns out that Wisconsinites (gasp!) like their beer.
Of course, it’s neither stunning nor a development that the state of Wisconsin tends to imbibe more than most others, as survey after survey after survey has suggested. This past weekend, a pair of Provo bars — in fact, the only two bar bars in the entire Mormon-heavy city — bore witness to the alcohol monolith that is the state in general and its college football fans in particular.
The Wisconsin Badgers invaded Provo Saturday for its Week 3 matchup with the BYU Cougars. With its fans in tow, it seemed as if the whole of the college football world was just daring Badger Nation to drink the city dry, a challenge from which they didn’t back down.
Wisconsin fans: hold our beers… https://t.co/y6DSo6VtUL
— CollegeFootballTalk (@CFTalk) September 16, 2017
The damage? Both bars reported that they had their best financial weekends ever, thanks in very large part to the thirst of Badger Fan.
“Financially, it‘s the biggest day I’ve ever had here,” ABG’s Libation Emporium owner Gary Whitling told the Salt Lake Tribune, stating that he did triple the amount of business he would’ve normally done. For those curious, Wisconsinites mostly quenched their collective thirsts with Bud Light and Fireball Cinnamon Whiskey.
Despite the copious amount of imbibing, there were few if any incidents involving the out-of-towners, which serves s a significant testament to the fan base.
“It was a wonderful thing,” Whitling said. “The people from Wisconsin are fabulous. They‘re the nicest, funnest people we’ve ever had here.”