The four letter is signing up for more #FunBelt.
The Sun Belt conference announced on Thursday that they have agreed to a new eight-year contract with ESPN that will run through the 2027 football season and the 2027-28 academic year.
“The continuation of our agreement with ESPN marks one of the most historic announcements since the Sun Belt’s founding in 1976,” Sun Belt Commissioner Karl Benson said in a statement. “This is truly an ‘all in’ collaboration with ESPN, the Sun Belt, and our member institutions and the volume and accessibility of our games will have a profound impact on the future of the Sun Belt. We have enjoyed a long relationship with ESPN since its founding in 1979 and we look forward to being featured on its newest platform, ESPN+, which promises to revolutionize how audiences view content.”
Most notably, it was confirmed that the inaugural Sun Belt Football Championship Game will be played on Saturday, December 1st and will be televised on either ABC, ESPN or ESPN2. Future championship games will also be on one of the three networks after the conference moved to a divisional format starting in 2018. The new deal also includes a guarantee that all Sun Belt home football games will be available on an ESPN platform and that at least 10 games will be televised on either ABC or one of the ESPN cable networks.
Naturally, many of the league’s other sports such as men’s basketball were also covered under the umbrella of the new contract. The bulk of those games from women’s basketball to soccer and beyond will wind up on the new ESPN+ streaming platform that the Disney-owned company is launching in the coming weeks.
No monetary terms were announced as part of the deal but it’s safe to assume that the TV revenues won’t be in the same ballpark as their Power Five peers such as the SEC or ACC. Still, given the challenges we’ve seen in the Mountain West and Conference USA (among others) in this new media environment, it seems the Sun Belt has locked up a quality partnership with ESPN for the long-term and granted some stability for the league in the coming years.