Finding something to replace the Michigan spring game on the schedule is suddenly the least of the Big Ten Network’s worries this week. The same could be fans of the conference who live outside the league’s footprint too.
Reports started surfacing Thursday afternoon and evening that cable giant Comcast (who, full disclosure, is the parent company of NBC Universal) had dropped BTN from its lineup in a rather unexpected move given there was no word about any potential carriage battle between the two. As it turns out, this isn’t some wild rumor spreading on social media, the company is indeed dropping BTN from certain packages outside states within the Big Ten footprint.
Straight from the Comcast corporate account:
Markets in Illinois, Indiana, Maryland, Michigan, Minnesota, New Jersey, Ohio, Pennsylvania and Wisconsin will continue to receive the BTN feed like normal.
While some might worry first about whether or not they’re able to watch a certain game, there is a financial aspect to this news that should not go unnoticed. Comcast pays to carry the Big Ten Network and has a different price they pony up each month for the channel depending on what market it is. The out-of-market price is significantly lower than the in-market price but, when you add it all up over 12 months a year and millions of subscribers, this is still a potentially huge hit worth millions of dollars to the bottom line of BTN and, in turn, the schools themselves.
Needless to say this does not impact other providers such as Time Warner, DirecTV, Dish, Verizon and others but this remains an issue for those who have Comcast and want to watch BTN outside Big Ten territory. Based on the states listed above, even those near Big Ten areas like Maryland fans who live in Northern Virginia or Rutgers alumni in Connecticut could also be facing some changes.
You can still likely get the channel in your area on Comcast but it may now require a change to a different package so if you’re a Buckeye in Oregon or a Wolverine in California, you might want to double-check your channel lineup after today’s news.