Fresno State’s decision to allow beer sales at Bulldog Stadium paid off — quite literally — for the program last season.
The Fresno Bee reports that the school took in some $90,000 from six home games in 2017 and added another $20,000 from sales at baseball and softball games too. For a school that is listed with a $44.8 million budget, that’s not at all a bad chunk of change and a nice little unexpected bonus at the end of the year.
“There wasn’t anything abnormal. I think we had the right approach,” interim athletics director Steve Robertello told the paper. “We phased it in appropriately and now we get a chance to go back before this year and evaluate it and see how we want to tweak it to make it better for our fans and potentially bring in some more revenue.”
According to university police statistics, there were 28 citations issued at Bulldogs’ football games last season related to minors in possession of alcohol or distributing alcohol to a minor, with only nine coming over the last four home games. There were none issued at the Oct. 28 night game (a loss to UNLV) or the Nov. 25 day game (victory over No. 22 Boise State).
Forecasts expect the take to climb even higher in 2018 with increased attendance after the team was one of the turnaround stories in college football last season with a surprising 10-4 campaign that nearly saw the Bulldogs win the Mountain West title. While 2017 was the first year that drinks were poured at the stadium, it would have been fascinating to see what the amount would have been had beer been sold the season prior when the team went 1-11.
For Fresno State though, racking up sales as a result of celebrating games instead of lamenting them is definitely the best of both worlds.