adidas wants more MACtion.
In a spring letter to supporters this week, Northern Illinois athletic director Sean Frazier confirmed a little bit of news that the program had extended their apparel deal with the German sportswear company for seven more years.
“Speaking of gear, I am excited to announce that we have extended our existing relationship with adidas for the next seven years,” Frazier wrote. “Look for more details on this soon!”
It’s a busy spring for the Huskies, who are coming off a MAC title in 2018 but will be seeing plenty of changes outside of their apparel deals with a new head coach in alum Thomas Hammock.
While the school re-upping with the three stripes is unlikely to be the sort of lucrative deal worth nine figures that some of their Power Five brethren have gotten, every little bit of extra money at a program like NIU counts and they will likely be able to plow that right back into the football program among other things.
We’ll have to see just how lucrative the deal is in the end but more money and more stability is a nice bit of business to take care of as spring football winds down in DeKalb.