The game previously known as the Dollar General Bowl (and a handful of other names since 1999) has a new title sponsor. LendingTree is the new title sponsor of the bowl game, now called the LendingTree Bowl.
This season’s LendingTree Bowl will be played on Jan. 6, 2020. The game is slotted to pit teams from the MAC and Sun Belt Conference in the game. Troy beat Buffalo in last season’s game. The Sun Belt Conference has won each of the last four LendingTree Bowl matchups against the MAC.
Like many lower-tier bowl games, the Mobile Alabama Bowl has had a number of names over the years. The game went by the name of the Mobile Alabama Bowl for its first two years in 1999 and 2000 before picking up a sponsor to become the GMAC Bowl from 2001 through 2010. GoDaddy.com took on the naming rights for the GoDaddy.com Bowl from 2011 through 2013 and went by the simpler name of the GoDaddy Bowl from 2014 through 2015. Dollar General became the title sponsor from 2016 up until the company dropped the sponsorship earlier this year.