Get your last bit of Belk Bowl goodness this upcoming bowl season, because one of the quirkiest bowl games is about to have a new name.
According to a Joe Person of The Athletic, via Twitter, Belk will not be renewing its contract to be the corporate sponsor for the bowl game and early season kickoff game organized by the Charlotte Sports Foundation.
The Belk Bowl has been one of the more entertaining and fun bowl games to follow on Twitter due to the social media handler’s ability to be witty and charismatic with the college football Twittersphere, but the Belk Bowl has seen its share of good games over the course of the corporate sponsorship as well. While last year’s game was a dud (Virginia beat South Carolina 28-0), the previous season’s meeting between Wake Forest and Texas A&M was a 55-52 shootout won by the Demon Deacons.
The Belk Bowl was previously named the Meineke Car Care Bowl from 2005 through 2010, and before that was the Continental Tire Bowl from 2002 through 2004. The Belk Bowl certainly is not going to be dropping off the bowl schedule given how well it generally does with attendance with its partnership with the ACC and SEC (the Big Ten will begin alternating appearances with the SEC from 2020 through 2025), but now a new sponsor will have to take over the lead.
The Belk Kickoff Game, first played in 2015, still has three upcoming matchups locked in the schedule. So the kickoff game will live on, at least for the next three seasons, just with a new sponsor. It is expected the new sponsor of the bowl game will take on the sponsorship of the kickoff game as well. Wake Forest will meet Notre Dame in the 2020 game, followed by East Carolina and Appalachian State in 2021 and South Carolina and North Carolina in 2023. No game is currently booked for 2022. UNC topped the Gamecocks in this season’s opener in the Belk College Kickoff, 24-20.
This season’s Belk Bowl is scheduled for Dec. 31.