Belk Bowl

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The Belk Bowl will be no more

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Get your last bit of Belk Bowl goodness this upcoming bowl season, because one of the quirkiest bowl games is about to have a new name.

According to a Joe Person of The Athletic, via Twitter, Belk will not be renewing its contract to be the corporate sponsor for the bowl game and early season kickoff game organized by the Charlotte Sports Foundation.

The Belk Bowl has been one of the more entertaining and fun bowl games to follow on Twitter due to the social media handler’s ability to be witty and charismatic with the college football Twittersphere, but the Belk Bowl has seen its share of good games over the course of the corporate sponsorship as well. While last year’s game was a dud (Virginia beat South Carolina 28-0), the previous season’s meeting between Wake Forest and Texas A&M was a 55-52 shootout won by the Demon Deacons.

The Belk Bowl was previously named the Meineke Car Care Bowl from 2005 through 2010, and before that was the Continental Tire Bowl from 2002 through 2004. The Belk Bowl certainly is not going to be dropping off the bowl schedule given how well it generally does with attendance with its partnership with the ACC and SEC (the Big Ten will begin alternating appearances with the SEC from 2020 through 2025), but now a new sponsor will have to take over the lead.

The Belk Kickoff Game, first played in 2015, still has three upcoming matchups locked in the schedule. So the kickoff game will live on, at least for the next three seasons, just with a new sponsor. It is expected the new sponsor of the bowl game will take on the sponsorship of the kickoff game as well. Wake Forest will meet Notre Dame in the 2020 game, followed by East Carolina and Appalachian State in 2021 and South Carolina and North Carolina in 2023. No game is currently booked for 2022. UNC topped the Gamecocks in this season’s opener in the Belk College Kickoff, 24-20.

This season’s Belk Bowl is scheduled for Dec. 31.

Dates set for Belk Bowl and Military Bowl

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College football is only 100 days away from kicking off, so that means we better get the postseason calendar in order. Today the Military Bowl and Belk Bowl each confirmed dates and start times for their respective postseason festivities.

The Military Bowl will be played on December 28, 2015 in Navy-Marine Corps Memorial Stadium in Annapolis, Maryland. The game will be given a mid-afternoon kickoff time of 2:30 p.m. and will be broadcast by ESPN. The Belk Bowl will be played a couple of days later, on December 30 in Bank of America Stadium in Charlotte, North Carolina. It will also be given a mid-afternoon time, with kickoff scheduled for 3:30 p.m. on ESPN.

This season will mark the eighth year the Military Bowl has been played, and third straight year the game has been played in Navy’s home stadium. The game has bowl tie-ins with the ACC and American Athletic Conference through the 2019 season. Last year’s game was won by Virginia Tech, defeating Cincinnati 33-17. The ACC is 3-1 in the bowl game.

The Belk Bowl was first played in 2002, meaning this year will be the 14th edition of the postseason bowl game. The game has tie-ins with the ACC and SEC through 2019. Last year’s game saw Georgia put away Louisville, 37-14. Georgia was the first SEC school to play in the game, but an ACC team has made an appearance each year since 2002.