The Conference USA football championship game now has a title sponsor and it is…. Ryan. No, not Ryan of the Gosling variety, or Nolan, or your friend from college. It’s Ryan, a “leading global tax services and software provider,” a Dallas-based LLC that offers corporate tax services firm.
The Ryan refers to the firm’s founder, G. Brint Ryan, a North Texas graduate and the namesake of UNT’s business school.
The firm will sponsor the game through 2021.
“It is an honor to welcome Ryan as the title sponsor for our premiere football game for the next three years,” commissioner Judy MacLeod said. “With Ryan, we have an outstanding local partner that will be involved not only in our sports, but also in our community efforts on campus in conjunction with the C-USA Student-Athlete Advisory Committee. We are excited to move forward and want to thank Chairman and CEO G. Brint Ryan for his team’s efforts in making this partnership a reality.”
Ryan is the third title sponsor of the C-USA Championship, now in its 15th year. Dynacraft BSC sponsored it in 2016-17, and Globe Life did the same in 2018.
All ten FBS conferences now stage their own title games thanks to the Sun Belt’s addition in 2018, and eight have title sponsors:
- Dr. Pepper — Big 12, SEC, ACC
- Discover — Big Ten
- 76 — Pac-12
- Hampton by Hilton — Mountain West
- Marathon Petroleum — MAC
The 15th Conference USA Championship, and the inaugural Ryan Conference USA Championship, will take place at the home of the winningest division champion on Dec. 7 (1:30 p.m. ET, CBS Sports Network).