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Big Ten’s per-member payout this year? Nearly $25 million

Money AP

(Prepare for the Florida State-to-Big Ten rumors in  three… two… one…)

Already flush with cash, each member of the Big Ten will realize a significantly higher windfall than they’ve ever received in the past.

According to a report from the St. Louis Post-Dispatch over the weekend, 11 of the 12 members of the conference — Nebraska, which officially joined the league last year, does not yet receive a full share — will receive an estimated $24.6 million this year in shared revenue.  The Post-Dispatch obtained the financial information from the Illinois athletic department.

The nearly $25 million per-school payout (pictured) is a record for the conference, topping the $22.8 million total each member received last year.  In 2008, each school received $18.7 million, meaning the payouts have increased over 35 percent the past four years.

By comparison, the paper notes, SEC schools were paid $19.5 million last year.  That financial gap between the two most powerful conferences in the country should be closed in short order, however, as the SEC will reap the benefits from a revamped TV deal in the not-so-distant future.  How much reaping could be potentially be involved?  “[A]bout $8 million a year in revenue under soon-to-be-renegotiated television agreements,” USA Today wrote Monday morning.

The Big 12 and ACC recently completed — or will soon officially complete — new deals that will pay each conference member annually an average of roughly $20 million and $17 million, respectively, over the life of the contract.  The Pac-12’s new-ish deal is expected to pay each member in the neighborhood of $22 million a year.  Actually, that could be a very lowball number for the Pac-12; in that same USA Today piece, it’s estimated that the conference could make at least $30 million a year per member when the revenues from national television deals and regional Pac-12 networks are combined.

The Big Ten’s record haul comes despite the payout from the wildly successful Big Ten Network coming in less than last year.  In 2011, Big Ten schools received $7.9 million from the network; this year, that total will drop to “just” $7.2 million.  A 22-percent increase in its television deals, however, more than offset that dip in network payouts.

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11 Responses to “Big Ten’s per-member payout this year? Nearly $25 million”
  1. drummerhoff says: May 21, 2012 9:49 AM

    $24.6 mil per school lands the B1G in fourth place.

    This figure includes Tier 1, 2, and 3.

  2. stairwayto7 says: May 21, 2012 10:19 AM

    SEC network will have dating your sister and making and transporting moonshine every Wednesday night at 2:00 am!

  3. drummerhoff says: May 21, 2012 11:01 AM

    Let’s compare apples-to-apples:
    Tier 1 & 2 payout
    B1G (24.6 – 7.2) = $17.4mil
    Big12 = $20mil
    SEC = $19.5mil (plus $8mil more after new deal)
    Pac12 = $22mil

    The redistribution of wealth* in the B1G is not going to play well in the state of Ohio. The Buckeyes should look at joining another conference.

    * aka Equal Revenue Sharing.

  4. fitz66 says: May 21, 2012 11:12 AM

    Per the first line, does this site actually believe that FSU (and Clem70n for that matter) aren’t going to the Big 12?

  5. BrownsTown (the 1st one, not the new guy using my name) says: May 21, 2012 1:06 PM


    OSU has been a big proponent of equal sharing of revenue. I think you’ll find that the Big Ten overall is pretty egalitarian on many conference issues…..hence the stability of conference members.

  6. drummerhoff says: May 21, 2012 2:33 PM


    Please don’t take my comments literally. OSU is the top money-maker in the B1G conference and redistributes its wealth to other less capable schools within the conference so the entire group benefits.

    I was having funny with the irony of redistribution of wealth equalling stability in the very best conferences in college football (and the NFL) but the same of idea of sharing wealth anywhere else is an evil socialist plot.

  7. sirensongwoman says: May 21, 2012 5:17 PM

    @Drummerhoff: Some of us B10 fans are getting a little tired of B10 member programs who aren’t pulling their weight, frankly. And we’re hoping to ditch their butts and replace them with schools that do. Now, if the people atop the B10 decision-making pile would snap the h*ll out of it and start making offers to schools like FSU… All that regional cr*p is so yesterday…

  8. jimdoze says: May 21, 2012 6:00 PM

    @drummerhof: You have demonstrated how shallow your thinking runs by comparing conference revenue sharing to socialism. Football conferences, indeed co-operatives of any sort, are voluntary associations. By contrast, the Government takes wealth and “shares” it literally at the point of a gun.
    Pray tell, which school honed your critical thinking?

  9. Deb says: May 21, 2012 8:43 PM

    Thought the revenue story was interesting until I read the comments and the reaction to them.

    You Big 10 sophisticates are really impressed by those “dating your sister” redneck jokes, aren’t you? Interesting demonstration of your, a-hem, superior intellects. :roll:

  10. beedubyatoo says: May 22, 2012 11:20 AM

    “OSU is the top money-maker in the B1G conference and redistributes its wealth to other less capable schools within the conference so the entire group benefits.”

    Really drummerhoff? How much Bowl money has OSU they contributed to the other conference members in the past few years? Oh, and they aren’t eligible again this year. Wisconsin leads in that stat.

    As for revenues, Michigan leads and PSU isn’t far behind.

  11. orlbuckeye says: May 23, 2012 8:37 AM

    Let’s see OSU has been to more BCS bowl then anyone in B1G. They’ve played in 3 NC games since BCS started. I like the comment aren’t eligible again (when weren’t they eligible before?). OSU has been in top 3 of revenues in B1G for awhile and mostly in the top 2. This year they were 3rd.

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