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Bidding for ‘Champions Bowl’ to reportedly begin next week

Tyler Wilson, Alvin Bailey, Jordan Voelker AP

Things are starting to fall into place as the bidding process for portions of college football’s new postseason will begin in earnest.

ESPN is reportedly “closing in” on purchasing the three-game playoff package that follows the 2014 season, and has already extended its agreement with the Rose Bowl through 2026, said to be worth around $80 million annually.

The so-called “Champions Bowl”, which pairs the Big 12 and SEC conference champions and was designed to ensure a quality postseason matchup that brought in the maximum value of media revenue possible, should net a TV deal similar to, but separate of, the Rose Bowl. However, the bowl must first figure out which city will host the game. CBSSports reports the bidding process for that right will start next week.

Dallas and Atlanta are one of a handful of cities interested in hosting the Champions Bowl, which will likely be among the six major bowls used as rotating playoff sites. Of those cities, Dallas is apparently the favorite. If the metroplex does in fact land the Champions Bowl, it would reportedly then become the Cotton Bowl. Likewise, if Atlanta grabs the hosting rights, it would be the Chick-fil-A Bowl and so on.

Which networks buys up the Champions Bowl is to be determined, but as I’ve said before, it’s easier if there are less networks involved in the broadcasts given the layers in which these postseason packages can be sold.

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7 Responses to “Bidding for ‘Champions Bowl’ to reportedly begin next week”
  1. wvucolumbus says: Jul 19, 2012 9:32 PM

    Early rumors have it that the B1G and Pac-12 conferences will have jaws dropped at the money fetched for the Champions Bowl. FOX and NBC realize this is THE coveted game that they can realistically obtain the rights to given the early indications that ESPN is going to obtain the 3 game playoff. Don’t be surprised if this game has 9 figure earning capacity.

    Texas-Florida, Texas-Alabama, Oklahoma-LSU even when 2nd (or even 3rd) in conference standings garners more eyeballs than a game featuring ANY team from the west coast.

  2. mgavin78 says: Jul 19, 2012 10:13 PM

    Jerry Jones will not lose this one.

  3. vols84 says: Jul 19, 2012 11:33 PM

    It’s going to be in Dallas, Miami, NOLA….personally would love to see it in a non BCS location like NY/NJ.

  4. jimbo75025 says: Jul 20, 2012 3:48 AM

    vols84 says:Jul 19, 2012 11:33 PM

    It’s going to be in Dallas, Miami, NOLA….personally would love to see it in a non BCS location like NY/NJ.

    Would be interesting but the weather factor would play a part. Both conferences have majority of teams from the South so travel expenses would play a part-even for the schools themselves. Lugging the band, cheerleaders, etc an extra 1000 miles is costly even with payouts in the $millions.

    I would also add Atlanta to your list as they have the facilities, hotel rooms, availability of flight space, etc in addition to a proven track record of being able to handle large events without much of a hiccup.

  5. tigersgeaux says: Jul 21, 2012 1:10 PM

    Where would the players and coaches love to come….New Orleans for every reason. That is always the place players and coaches vote for. However, I doubt the Mercedes Benz Louisiana Superdome will bid as high a deep pockets Jerry Jones, it will likely be Jerry’s World, which is a great venue, but not so great area to spend a week.

    The big money is coming. No matter who wins the bidding, it will be big.

  6. halbert53 says: Jul 21, 2012 7:39 PM

    Jerry’s World would be great venue to start, and broadcast rights should be huge. Alabama, LSU, Florida have national star power, along with OU, Texas and OSU. The fact is Big 12 and SEC both have tremendous depth so whoever winds up in Champions Bowl is going to be great game and great TV audience. CBS loves doing SEC regular season games so they will ante up to bid for broadcast rights; they may not win bid war but they will jack up price.

  7. alligatorsnapper says: Jul 21, 2012 10:04 PM


    Good post, well thought out and well expressed. I agree with your reasoning and I am willing to predict that there will be a $120 Million payday or more if ESPN, CBS, Foxh, and NBC all are bidding on it.

    CBS, Fox, and NBC will see it as their way to potentially win a high profile game which will attract many viewers across a wide expanse of the U.S. With potentially at least 3 bidders and maybe 4 bidding, no telling quite how high the final bid will be.

    Money is coming to the SEC and Big 12 and since both are equally sharing such revenue a big bonanza to all member schools. Seriously doubt there will be any defections from the SEC anytime in the near or distant future.

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