It’s a bad time for the Big 12. The conference isn’t signing blue chip prospects at the rate of its peers, isn’t producing draft picks at the rate of its peers and isn’t reaching and winning big games at the rate of its peers.
But the Big 12 is still getting paid at the rate of its peers.
The league’s contracts with ESPN and FOX combined with its 10-team set up have allowed the Big 12 to keep pace with the SEC and Big Ten and remain ahead of the ACC and Pac-12 in financial distribution. The Dallas Morning News‘s Big 12 writer Chuck Carlton tweeted on Friday the league’s per-school distribution will again grow 10 percent to more than $33 million in 2017-18.
However, since the Big 12 does not have its own television network, its conference distributions do not include third-tier rights, which its schools keep and sell on their own — like the Longhorn Network. So schools like Texas, Oklahoma and Kansas are likely getting paid equal or above their SEC and Big Ten peers.
Now if only they could start recruiting and winning like them, too.