Look, I get it. I know exactly how this game is played. They do it so that people like me will write about it and people like you will read it. It’s all a ploy to make everyone on campus puff their chests out just a little bit further and to keep their name on our lips just a little bit longer.
But doggone if it isn’t working.
More than three months after claiming its 2017 national championship, UCF has found a way to keep itself relevant, this time by having the campus police department get in on the act.
Oh hey, UCFPD National Champions car 🖐#ChargeOn pic.twitter.com/GhtrrjMX5d
— UCF Police Department (@UCFPolice) April 18, 2018
AD Danny White already committed to pay national championship bonuses for coaches who are no longer in the school’s employ, but that’s not even the end of this. There’s still a ring ceremony that is (or at least should) be forthcoming, and the banner reveal at Spectrum Stadium that’s surely coming at the 2018 season opener.
If you’re going to go all in on a publicity campaign, it’s best to go all the way in. As UCF has done here.