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Big 12 would look ‘East not West’ if league decides to expand

Big 12 commissioner Bob Bowlsby provided the first hint of possible expansion during an interview on 740 AM the Game with the Orlando Sentinel‘s Mike Bianchi.

Expansion could be vital for the league as it moves forward after being left out of the first College Football Playoff.

Once the Baylor Bears and TCU Horned Frogs weren’t included as one of the nation’s top four teams, the Big 12 Conference became the only Power Five league without representation in the inaugural playoff system.

Two reasons became evident why the Big 12 was left out of the mix.

First, the Big 12 only has 10 teams. The NCAA prevents a league from hosting a championship game if it has less than 12 teams. As a result, the champions of the Big 12 played one less game than those teams that won their championship game.

In an attempt to make both the Baylor and TCU enticing candidates -- because the Horned Frogs were rated higher even though they lost to the Bears -- the conference decided its “One True Champion” would include both teams and the College Playoff Committee could decide which team should be more highly ranked.

Instead, the league’s decision backfired since neither team was seen as a true champion of their conference.

The most likely solution to the Big 12’s problem is to acquire a waiver from the NCAA to hold a championship game. After all, the Big 12 places a higher value on monetary gain than true competitive balance.

“We divide the money 10 ways,” Bowlsby told Bianchi, via UCFSports.com. “Right now, we’re distributing the largest amount of money to each of our members in any league in college athletics. I don’t know that our members are prepared to take a reduction in that distributable revenue. It’s certainly about TV sets. It’s certainly about recruiting. It’s certainly about the possibility of competitive implications in all of our sports, but particularly our high-profile sports. At the present time we have no strategy. We haven’t had any discussions around expansion. Our CEOs have said they like 10. I expect that we’ll be at 10 for a while. Could that change down the road? Sure it could... I don’t think we’re going to take a kneejerk reaction and think immediately about expansion just because on this occasion we got left out of the playoff.”

While Bowlsby expects an answer for the league’s appeal within six months, expansion might quickly develop into a legitimate option if the NCAA doesn’t approve the waiver.

The commissioner provided an initial hint of what the league might do once league expansion is back on the table.

“We have one member in West Virginia that’s on the East Coast,” Bowlsby said. “We have to be mindful of their situation. If we took somebody in that was on the far West Coast it would certainly do a disservice to our member in West Virginia. As I mentioned earlier, it may be a different set of criteria to some of our members than it is to other members. As the commissioner, I certainly have to take all 10 institutions and their sensitivities into play.”

The two obvious candidates would be the Cincinnati Bearcats and the UCF Knights. Cincinnati would provide a travel partner and a rival for West Virginia. UCF, meanwhile, is an burgeoning program that would allow the Big 12 to get into the talent-rich state of Florida for recruiting purposes.

Bowlsby’s inclination to look at teams in the eastern half of the United State would exclude the BYU Cougars and Boise State Broncos, both of which would be strong candidates as football programs.

“We don’t have any schools on our radar at the present time,” Bowlsby said. “As you know, the Grant of Rights was noted earlier in the previous question. Our institutions all have granted their rights to the Big 12. Several other conferences have Grants of Rights. There are some institutions that are essentially off the table. We don’t have any expansion initiative. We don’t have any list of prospects. We don’t have any plans to expand. As our athletic directors, our CEOs, talk about what the model looks like, talk about the challenges of the future and talk about the immediate past experience we had with the playoff, you know, those are things that are going to get discussed. But we don’t have any list. We don’t have any initiative. I would say that the status quo is by far the most attractive status to most of our members.”

While the Big 12 doesn’t have any current plans to expand, Bowlby’s stance has slightly softened in the past 11 days.

The league’s future expansion now hinges on the NCAA’s decision to allow the Big 12 to hold a championship game with on 10 members. If the appeal is denied, the expansion conversation will intensify.