It’s a tremendous challenge getting fans to come out to the stadium these days. When (nearly) every game is on TV, why go to the stadium when you have to miss out on the six other games on TV plus you have to deal with spotty in-stadium plus having to fight through traffic and parking and obnoxious fans to your left and right — and, oh yeah, you still have to pay for your tickets and concessions on top of all that.
UNLV has now eliminated one of those objections.
Borrowing a page from baseball, the Rebels have introduced an all-you-can-eat ticket package. For just $79, fans get tickets to UNLV’s games against UTEP (Sept. 8), Fresno State (Nov. 3) and Nevada (Nov. 24) while gaining access to all the hot dogs, nachos, popcorn and soft drinks they can stomach.
“It’s a great way for your family to enjoy first-class entertainment and create a memory for an affordable price,” UNLV athletics director Desiree Reed-Francois told the Las Vegas Sun.
Season ticket holders will also have the option of adding the all-you-can-eat option for $30 a ticket — which works out to $5 per ticket per game.
The move feels more like a promotion that will keep on-the-fence ticket buyers in the stadium rather than brining new people out, but Reed-Francois is determined to increase attendance as UNLV plays its penultimate season in the 47-year-old Sam Boyd Stadium. The Rebels drew 17,449 fans per game to the 35,000-seat stadium.
“I’m told all of the time that this isn’t a football town,” she said. “We’ll flip that (opinion). There’s an opportunity for football in this town.”