Stadium names change all the time in college football and we’ve seen some strange mash ups over the past few decades but there’s been an interesting twist in upstate New York.
Thanks in part to a growing spat with the company over the naming rights to the aptly named Carrier Dome, Syracuse has embarked on a bit of a rebranding for their longtime football and basketball home by shortening things to just ‘The Dome.’
As spotted by Syracuse.com, the school has removed some 64 mentions of the word Carrier in their annual football media guide and have even gone as far as to leave out any mentions of the company in their season ticket materials too.
“We will be contacting the university to discuss further,” Carrier Senior Director of Communications Ashley Barrie said in a statement to the site.
Orange officials have said they are not de-emphasizing the ‘Carrier’ part of the Carrier Dome to send any sort of message but rather reinforcing the ‘Dome’ part of the stadium’s name.
Something says that as much as that may be their public stance, this rebranding battle is something that figures to get some lawyers involved in soon enough. The football team’s home opener isn’t until Sept. 14 against defending champion Clemson so there’s certainly some time to work things out but it sure seems like a new name for the venerable venue is something we’ll all have to start getting used to.