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The Granddaddy of them all, the Rose Bowl, has a new sponsor

100th Rose Bowl Game Press Conference

The Northwestern Wildcats may not have a storied tradition associated with the Rose Bowl, but Northwestern Mutual looks forward to years of memories. Northwestern Mutual will be the new presenting sponsor of the Rose Bowl starting with the 2015 game.

According to a report by the Associated Press (via USA Today), the new sponsorship deal runs through the 2020 season, meaning Northwestern Mutual will be the game’s top sponsor through the 2021 Rose Bowl. There is a difference between being a presenting sponsor and a title sponsor. This means the Rose Bowl will continue to be called the Rose Bowl as opposed to a corporate sponsored name like the Capital One Bowl or the Chick-fil-A Peach Bowl. Instead, the game will officially be referred to as “The Rose Bowl presented by Northwestern Mutual.”

The Rose Bowl will continue to pair the champions of the Big Ten and Pac-12 unless one or both teams are selected to participate in the College Football Playoff. The Rose Bowl will serve as a host site for the national semifinals in 2015 and 2018, so the possibility exists a team from nother conference could play in the game as well.

“This is groundbreaking stuff,” said Northwestern Mutual chairman and CEO John Schlifske. “I think you look at what this is, it’s going to become a spectacle. I think it’s going to be a much bigger thing that just who wins the national championship. I think it’s going to turn into more than just a sporting event. It’s going to be a spectacle in America.”

The 2015 Rose Bowl (presented by Northwestern Mutual) will be played on (a slimmed down) January 1, 2015 at 5 pm eastern. The game will be televised by ESPN.

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6 Responses to “The Granddaddy of them all, the Rose Bowl, has a new sponsor”
  1. manik56 says: May 13, 2014 4:07 PM

    Capitol One Bowl??? You mean the Citrus Bowl.

  2. mrlaloosh says: May 13, 2014 5:22 PM

    The Doze Bowl presented by NyQuil.

  3. Professor Fate says: May 13, 2014 5:53 PM

    “It’s going to be a spectacle in America.”

    Nice that John Schlifske has discovered the Rose Bowl, a game that has been a spectacle in Southern California for a mere one hundred years. Nothing quite like showing up to the party (way) late and acting like it just started with your arrival.

  4. nirvana504 says: May 13, 2014 7:29 PM

    The Rose Bowl and it’s parade sucks! Throw some beads & cups

  5. bostonfrogs says: May 13, 2014 7:33 PM

    At least the Rose Bowl still maintains a shred of integrity by refusing to completely sell out and turn the title of the game over to some greedy corporate sponsor. Looks like we’re spared from the “Poulon Weed Eater Rose Bowl, as presented by Preparation H at Dove Moisturizing Cream Stadium” for at least a little bit longer.

  6. ducknichols50 says: May 14, 2014 8:24 AM

    I know that no one (especially corporate college football) cares, but im a traditionalist. When people started taking tradition(or pageantry) out of college football I quit watching things such as Capitol One Bowl, Chic-fil-A Bowl, etc. I was OK with “Toyota” Gator Bowl. But, enough is enough.

    So, when its no longer called the Rose Bowl, then i will no longer watch it. No one, other than me, will care.

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