How much is an undefeated season worth for a program? If you ask the most recent team to accomplish the feat, the answer is a lot of dough. Like nine figures worth.
According to a release by UCF, the school commissioned a report compiled by Joyce Julius & Associates on just how much value they got from their football team’s perfect season that was capped off with an AAC conference title and a Peach Bowl victory over Auburn:
When combining national television game broadcasts, television news coverage, print media, Internet news and social media, the value of the exposure for UCF Football from Nov. 17, 2017-Jan. 31, 2018 was $171,079,417.47. Combined, the entirety of the 2017 UCF Football season’s exposure was valued at well over $200 million.
Further more, the study found roughly 160,000 total social media posts “generated nearly 655 million impressions with an estimated exposure value of $17,696,403.81. Of the 160,792 posts the study found, over 138,000 of them were on Twitter.” No word how many of those tweets were fans ridiculing the school for claiming a national title or just angry Alabama supporters yelling back about the sport’s true champion last season.
There’s no doubt that the Knights’ story and resulting publicity from claiming to be “national champions” was worth plenty to the school, but it seems like a bit of fuzzy math to claim all of $200 million worth of exposure even with new state license plates and trips to Disney World. One wonders if UCF can claim low nine figures from a “championship” run you’ve got to think Nick Saban’s actual title-winning Alabama team might be able lay claim to more than double that amount for winning the College Football Playoff after all.